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Table of contents: Introduction History of Netflix Netflix Originals Netflix Business Model Netflix Revenue Model Netflix Digital Marketing Model & Key Takeaways Artificial Intelligence for Better User Experience Lessons to Learn from Netflix Netflix Competitors Conclusion – Reasons for the Success of Netflix Introduction Netflix was founded by Reed Hastings and Marc Randolph and went live on August 29, 1997. Netflix started out as a per-rental model for each DVD but introduced a monthly subscription concept in September 1999. In 2007, Netflix launched its streaming service and allowed its subscribers to watch some of its movies and TV shows via

Table of Contents: Introduction Benefits of Google Shopping for Merchants How to Add Products to Google Shopping? Create a Google Shopping Campaign Google Shopping & Shopify Integration Conclusion Introduction Google Shopping ad spend has increased by 38%. Plus, Google Shopping Ads now account for 65% of all Google ads clicks, and for as much as 85% of all retail ad clicks! This means that for ecommerce businesses in particular, Shopping ads work far better than normal text PPC ads. Are you running an e-commerce business? Would you like to increase your online sales? Google Shopping allows consumers to search, compare,

Table of contents: Introduction Brand Story of Callaway Golf Callaway Golf Brand’s Digital Transformation Ecommerce, Marketing & Tech Stack for Callaway Golf Buyer Persona of Callaway Golf Brand Conclusion Introduction Since the company’s inception in 1982, Callaway is known for creating cutting-edge equipment that helps golfers hit longer, straighter shots as well as controlled, higher-spinning shots around the green and accurate putts. Callaway Golf brand posted record revenues and solid net income in 2021 with the revival of the sport’s popularity following the pandemic, emerging e-commerce apparel sales, acquisition of Topgolf, and digital transformation. https://www.youtube.com/watch?v=OX6MZl9tzOw Callaway Golf brand is a