A Perfect Mix of Marketing & Technology


Instagram is a mobile app that lets you share photos with friends and unknown persons after you’ve added a filter that changes the color, looks and feel. These filters tend to do wonders for making picture more dramatic, cellulite less obvious, and bulky muscles more defined, and as such the App took off with younger generations who made it popular.

With a potential audience of more than 900 million people, Instagram ads are a key tool for any social media marketing expert. Instagram advertising is an effective strategy that’s easy to implement.

What are Instagram ads?

Instagram ads are posts or Stories that a person/business pays to promote to users. They are just like regular Instagram posts, but are always identified by a “Sponsored” label. They can also include a CTA button to take the visitor to their website to drive traffic or conversions. Instagram ads are often utilized to generate new leads, website traffic, grow brand exposure, and move current leads down the funnel.

Since Instagram is such a visual platform, you need an image, only text will not work here, or a set of images, or video (which can be accompanied by text) to reach your audience with Instagram ads.

How much do Instagram ads cost?

The cost of Instagram ads depends on many factors like targeting, ad format, ad placement, time of year. A better way to think about that is to decide how much is your budget to spend. You can do at least a little Instagram advertising with a low budget to a high budget. You control your Instagram ads cost by setting a campaign spending limit, a daily budget, and a bid strategy.

Types of Instagram Ads

Instagram offers several ad formats:

  • Photo ads
  • Stories ads
  • Video ads
  • Carousel ads
  • Collection ads
  • Explore ads
  • IGTV ads
  • Instagram Shopping ads

Each ad type works for different business goals and has different call-to-action options available.

  • Stories ads
  • Supported objectives
  • App installs
  • Conversions
  • Lead generation
  • Brand awareness
  • Messages
  • Store traffic
  • Traffic
  • Reach
  • Video Views

With more than 500 million Instagram users viewing Stories daily, you can  reach a big audience with Instagram Story ads. Brands can take benefits from all Instagram Stories features, like adding face filters, text to create fun, video effects, and creative promotions.

This makes your Instagram Stories ads look and feel like normal Stories—creating an unwanted experience for your visitors. The call-to-action button takes the form of a swipe-up feature at the end of the Story.

What are IGTV ads?

Instagram announced that it will be soon going to offer advertising in IGTV. As this is a brand-new development, details of how IGTV ads will work are not out yet, but video creators will receive 55% of the ad revenue.

Instagram Shopping ads

  • Supported objectives:
  • Post engagement
  • Brand awareness
  • Conversions
  • Link click
  • Reach

If you’re set up with Instagram Shopping, you can run shoppable posts as Instagram ads.

Instagram Shop: The new shopping destination

Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across Instagram. Today, we have started public testing of Instagram Shop in the US and will expand globally in the coming weeks.

Instagram Shop features personalized recommendations to people based on the accounts they already follow and businesses using Instagram Shopping.

Businesses can be featured on Instagram Shop by consistently tagging products in their content and creating collections of products in their shop on Instagram.

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