Online Reputation Management (ORM) is the practice of monitoring and positively promoting one’s brand or likeness while mitigating negative information online. As the internet constantly grows, evolves and changes – often without warning – protecting your good name requires an enormous amount of time, resources and energy. Failure to do so can lead to devastating consequences. A single negative link can put you out of business!
Damaging information can be delivered through numerous channels such as:
⁃ Bad postings
⁃ Negative feedback in blogs
⁃ Horrible testimonials in popular forums
⁃ Scam allegations
⁃ Product reviews from false users/competitors
Effectively managing your online reputation is a multi-pronged approach involving search (Google, Bing, Yahoo) and social channels (Facebook, Twitter, YouTube) through which we conduct the follow key strategies:
⁃ Clearing or driving down negative blogs, reviews, articles and websites in search engine results
⁃ Controlling your reputation by producing, distributing and promoting positive content to dominate search engine results
⁃ Monitoring and managing your reputation through continually promoting the positive and mitigating the negative
⁃ Effectively engaging your brand fans and foes through today’s most popular social media networks
Through this calculated and proven approach, our team of experts will put you at ease by protecting and promoting your good name, allowing you to focus on the bread and butter of your brand!
Please contact us for a FREE consultation