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Google provides a list of six methods for integrating structured data and Google Merchant Center to improve the search results for your e-commerce website. To optimize the visibility of your website in search results, Google offers six SEO methods that integrate structured data and Merchant Center. Developer Advocate Alan Kent outlines each suggestion in great detail in a recent video that was uploaded to the Google Search Central YouTube channel. Alan Kent emphasizes using Google Merchant Center throughout the lecture since it allows retailers to add product data via structured feeds. Because Merchant Center feeds are computer-readable, data is collected