The media landscape evolves continuously bringing new challenges for journalists every year. And all of a sudden, everyone’s beat has been switched to the pandemic right now and it has been a unique year for journalists as well. Pandemic has affected all of us and will likely do so in the near future. New [...]
The coronavirus pandemic has not spared anyone, be it small startups or large corporations. Entire industries have almost been closed down due to this worldwide crisis. Companies of all sizes had no choice but to adjust and advance. The one good thing about it can be that the lives of customers as well as [...]
Customers are facing challenges due to the current shutting or restraints on their physical stores. People continue to look at what is open and what is close to them. It puts all the responsibility on retailer’s e-commerce sites to not only sell stock and make money, but also to assist, update, and encourage customers. [...]
Live streaming is a new platform that is flourishing during the coronavirus pandemic. The Live shopping trend is increasing and is expected to double this year. Since physical stores are closed which is why the only way left for retailers to connect with the buyers is live streaming. Livestreaming started to flourish in 2018 [...]
Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic. Those looking for retail trends can now use a new method to know the type of categories is being searched by people are during the COVID-19 pandemic. Google has launched the latest interactive tool which will show the most popular product categories searched [...]
Like every business and industry. Ecommerce and digital retail have their language. But, as far as start-ups are concerned, you might be performing various roles – the role of an owner, IT chief, and marketer for your business. To ensure proper promotion and marketing of your business, you have to know the words that [...]
Ecommerce marketing is the system of pushing top-of-funnel traffic to transform into sales and customers. And there are numerous methods do it. You can combine various paid strategies with non-paid strategies to find out what converts the most people. But marketing tactics and marketplace algorithms continuously change and so should your strategy to grow [...]
Consumers are spending online, some by willingly and some due to necessity. Some people who hardly or never purchased online have also started doing so. Therefore, brands are gradually turning to a direct-to-consumer business model and several ecommerce businesses are witnessing substantial growth. Ecommerce sales represented the bulk of overall retail sales growth in [...]
Online shopping behaviour is impacted due to the rising concern over the outbreak of COVID-19. Although COVID-19 is damaging in-store traffic for some retailers, yet others are experiencing a boost in online shopping because the anxiety regarding the virus is rising. People are preparing for the worst as there is a shortage of necessities [...]
Retailors might be underutilizing ecommerce platform features that, if used properly, can leverage to help increase sales. Some of the key strategies are summarized below: User experience enhancements: This category provide methods that the retailers to advance shopper experience including forming multi-language websites, customer groups for B2B shoppers, and allowing unlimited user accounts. Business [...]
