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UI/UX plays an important part in increasing the speed and conversions of your website. PROS is a highly-experienced and leading UI/UX development company. We have over 15 years of experience in delivering all types of e-commerce solutions from a simple 10 product store to a global ecommerce brand with several locations, complex integrations, and over 100,000 products.

As your trusted UI/UX & e-commerce development Partner. We offer cutting-edge, scalable, optimized, and reliable ecommerce solutions for any type of business including CPG, subscriptions, apparel, health & beauty, automotive, high-tech etc. We develop, design, manage, support, launch, optimize and help market your e-commerce brand to give you maximum potential.

Please contact us for your Shopify and UI/UX projects. Click here or call 619.567.9322


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UI/UX Marketing

The term UX design refers to “user experience design”. This process is used by design teams to make products that give the best experiences to users. The design of the complete process of getting and incorporating the product, including those aspects that deal with branding, design, usability, and function are included in it.

The term UI stands for “user interface design. This process is used by designers to create interfaces in software or computerized devices, having a focus on appearances and developing interfaces that are user friendly and visually pleasing. Both parts work together and are important to a product. However, their functions are different, and they deal with different areas of the product development process.

How UI/UX Works For Your Business

UX and UI work together and both are crucial, as products should look great and have to be usable. Your products will be much more successful if they are strong in both fields.

If you want to develop an app that will be beneficial for people then hire a UX designer to do user research and help you know the functionalities that are a must in your app, and map out the complete user journey. When the users download it, they find the text is readable, the buttons are placed properly and everything about the app fulfills their expectations. This is a standard example of good UI complementing good UX.

Likewise, you develop a stunning website with beautiful animations and the best color scheme, and it is user-friendly as well. It is an absolute must in today’s competitive market to get both aspects right.

Advantages Of Smart UI/UX:

Catching customer’s attention and retaining it is not easy, so if you want to move ahead of your competition then a user interface/user experience (UI/UX) design strategy to the development process of your web/mobile application is important. Investing in driving traffic to your digital assets is not enough, you have to ensure that you optimize the user interface to offer an intuitive and user-friendly experience.

A great UI/UX experience can considerably improve the contentment of your customers as they connect with your digital platform and applications, which will result in higher conversion rates, and ultimately better revenue.

A good UI/UX framework will help your team have a ‘user first’ strategy and an attitude of making it easy for people to buy from you. It will create more perceived value for your customers giving them more reasons to come back.

How UI/UX Will Attract More Visitors?

Business websites certainly benefit a lot from good UI/UX. Make an outstanding first impression to appeal to your customers.

Create a captivating website to ensure an enjoyable and user-friendly experience. In other words, you have to launch a website that the customers are completely satisfied with. You have to offer a remarkable User Interface (UI) and User Experience (UX) as the benefits of having a well-designed UI and UX for websites are innumerable.

It helps in the acquisition of new customers, increases customer involvement and retention. Development costs, time, and effort is low and, when done properly, leads to increased productivity.


User interface (UI) and user experience (UX) are two words that you might hear mentioned frequently in tech circles (and sometimes interchangeably). UI means user Interface while as UX means User experience

UX design is an abbreviation for user experience design, whereas UI design is an abbreviation for user interface design. Both are critical components of the bespoke software development process, and both require close collaboration with users to produce interfaces that are both effective and simple to use.

A UI, UX, and front-end web developer is in charge of implementing interactive and visual design principles on websites and web apps in order to provide a positive and consistent user experience. To create responsive designs, these developers employ HTML, CSS, and other design tools.

The scope is one of the most significant distinctions between graphic design and UX design. Graphic designers concentrate on the visual elements. UX designers view the complete interaction between a user and a product from a larger viewpoint. Graphic design is frequently only one component of a larger user experience.

Is it necessary for a good UX designer to be able to code? In a nutshell, no, but it helps. Your success as a UX designer is determined by how well you execute the design-thinking process and your ability to use mockup software to produce solutions that solve the actual problem at hand.

Getting started with UX design might be difficult, given the high learning curve and whether or not you have a development and design background. People without a design background should understand the qualifications for entering the sector and how to create a career as UX designers.

In short, UI/UX designers focus on the visual side and the user experience of a website, mobile application, or software product, while front-end developers focus on functionality.

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