Our PPC Strategy:
First, we establish your keyword strategy by researching the market and analyzing the data to determine what keywords will target the correct traffic for your key demographic. We perform a keyword analysis to find all the optimum keywords and other keyword combinations.
Second, we implement our creative strategy by setting the tone of the “ad creative” by combining broad and exact terms for a specific creative with call-to-action to convert clicks into sales.
Third, we use two sets of copy for each keyword group and test multiple versions of ads with the keywords.
Using these techniques we optimize your ad copy and conversion, targeting the right audience and appealing to the key demographic.