
The Rise of AI-Powered Search Engines: How They’re Changing the Digital Landscape
Table of Contents Introduction AI-powered search engines are significantly transforming the digital landscape by providing more personalized, relevant, and contextually aware search results. From Google’s Search Generative Experience (SGE) to AI-driven chatbots like ChatGPT, Gemini, Deepseek and Perplexity AI, search is no longer just about keywords and rankings—it’s about context, conversation, and user intent. Key Statistics According to Gartner, 30% of online searches are expected to be AI-driven by 2025, shifting away from traditional search engines. Moreover, AI tools like Perplexity AI claim to reduce search time by up to 40% by delivering direct, personalized responses instead of multiple links.