It is a good strategy to evaluate your digital marketing business to figure out what worked and what didn’t as it will help in deciding the digital marketing plans for the future. Last year saw some major strides in the digital marketing space. Connected TV, AR advertising, visual and voice search are some of [...]
There is no business in the world that has not been directly affected by technology. Young professionals today see a different business world than their senior executives do. To make this easier to understand, consider the following: Bob is 35 years old and the manager of the sales department in his office. Bob uses [...]
Ecommerce personalization has been the trend in customer engagement for some time now. This method helps to better engage with the customers. It is highly unlikely that the consumers will remember a website that didn’t use this method at least some degree. Gartner predicts a 15% profit boost by 2020 for those who successfully [...]
Claiming and verifying your Google My Business (GMB) listing is the first and main step in any local SEO strategy. Your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings generally are more if you get on Google My Business. This listing on Google is free for qualifying [...]
Key points: Migrate your site to Magento 2 for improved performance. It is fully responsive and more user-friendly. It is easier and less costly to maintain. It provides regular releases of new versions hence better functionality. It has a new backend admin panel for admin users. It offers the latest features with the more [...]
2019 is finally here. After a hectic and change-filled 2018, the New Year finds pay-per-click marketers facing fresh opportunities and challenges. In this article, we are going to review some of the major trends we expect to dominate paid search in 2019 and what you should be doing to follow these trends. Face The [...]
Google Assistant is a virtual “helper” which is installed as an app in smartphones and connected home devices, car dashboards, smart TVs, watches, and laptops. The traditional search landscape is gradually changing with the explosion of Google Assistant. We are moving past the system of search and scroll. Instead, we have started conversing with [...]
Wondering what's ahead for your SEO strategy in 2019? Since Google is more focused on mobile-first indexing and site speed, SEO efforts in 2019 are most likely going to be in this direction. You need to know and work out an action plan for the upcoming trends in order to achieve success. Let us [...]
The process of bringing new customers or clients to your business is called customer acquisition. A sustainable acquisition strategy is important for the growth of any business. You know your company is progressing and your investors are happy if you are able to attract new customers. A sign that your products and businesses are [...]
Magento is an open source, flexible, scalable and highly feature-rich platform for ecommerce websites and mobile apps. If you are thinking to build your Magento ecommerce store or want to update your existing Magento website, be sure to create the best user experience (UX) for higher customer satisfaction and increased conversion rates. The way [...]
