Key Points: Build brand awareness for newly launched sites Market to customers who have already converted with special offers Since Google launched its remarketing platform, businesses are taking full advantage and increasing their conversions 300-400% plus. Create native ads to drive traffic and conversions. Convert shopping cart abandonment Segment campaigns based on user type [...]
Marketing automation is the digital marketing technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues. The efforts of the marketers have decreased due to the emergence of marketing automation into digital marketing. Ecommerce businesses can see a rapid growth [...]
Have you ever wondered why most ads—online or otherwise—about clearance sales are red? As for stores or websites are concerned that cater to kids, bright and cheerful colors like yellow and orange are commonly used as well. Not too many people realize it, but many marketers and web designers today have caught on to [...]
Magento is the world's leading platform for business to business websites as it provides easy, intuitive online shopping experience which is so good that it feels like B2C. This is a crucial factor because due to constant technological advancements, the shopping process of customers and their preferences are changing. In order to stay updated [...]
User interface (UI) and user experience (UX) play an important role in converting potential visitors into customers at a higher conversion rate. All the aspects of UI/UX of your ecommerce website from the homepage, landing pages, checkout page, navigation, layout, accessibility, payment options to product pages and other elements are important. Some of the [...]
Amazon, Uber, Zappos and many other online brands & ecommerce businesses have proven on-demand approach in which the products must work and service must be immediate. This approach has caused a shift towards servitization for manufacturers. Servitization is a transformation process which involves firms (often manufacturing firms) developing the capabilities they need to provide [...]
An ecommerce ERP integration can make or break your B2B ecommerce business. You need to understand the drawbacks as well as best practices of ERP for ecommerce. You’re putting your business at risk if you haven’t implemented ERP integration yet. You are spending unnecessary time and energy every time you manually enter sales orders [...]
Note: This is the guest post by Wendy Dessler. He runs one of the best high authority influencer site - The Blog Frog that promotes quality and authority blogs across numerous verticals. The opinions expressed in this article are the author's own. In the past few years, mobile apps have exploded in popularity. Regardless of [...]
An Omnichannel approach is a modern approach to ecommerce. It offers customers a seamless shopping experience. Companies use omnichannel approach to improve their user experience. Omnichannel marketing offers a number of ways to the customers to engage with companies, be it mobile apps, websites, virtual catalogs or social media. This approach implies integration between [...]
The Rise and Success of B2B Ecommerce B2B ecommerce is growing faster than ever and it is expected that B2B e-commerce sales will reach to $1.1 trillion by 2021. B2B ecommerce is an important element for growth and it is reinventing business for a digital-first-economy. Less than 50% of B2B companies have an e-commerce [...]
