Facebook advertising services assist your business to expand its online following, raising its brand awareness, and improving its lead generation and revenue-driving activities with the world’s greatest social media network.
As your go-to Facebook advertising company, PROS offers strategic approaches to effectively communicate with users who will be most open to it — potential clients in your audience! Together, we’ll identify your target audiences and determine the most effective approach to interacting with them.
Throughout the developing, targeting, and monitoring processes, our social media specialists will work with you to make sure we’re fulfilling your needs at every turn.

Please get in touch with us for your Facebook advertising projects. Click here or call (858) 775-3645


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Know Custom Audiences

Gain facility with Custom Audiences for a thorough understanding of Facebook remarketing. You can target five different user segments with the help of Custom Audiences.

  1. Customer File. Match email addresses, phone numbers, and Facebook user IDs to current Facebook accounts and target them.
  2. Website Traffic. Users who have visited your site or particular pages of your site should be targeted.
  3. App Activity. Target those who have launched or interacted with your app or game.
  4. Offline Activity. Reach out to those who have reached out to your business in-store, via phone, or other offline channels.
  5. Engagement. Make a list of users who connect with your content on Facebook or Instagram.

You can refine your audience by adding layered behavioral, demographic, and interest targeting each of these segments. You can of course get your ads in front of the customers or prospects who have formerly connected with your brand. However, you can reach the most qualified prospects by layering traditional Facebook targeting over those lists. 

Facebook Behavior, Interest, & Demographic Targeting

If you’ve just started the business with marginal website traffic, then you should go for manual, or layered targeting. Manual targeting means creating audiences depending on:

  • Behaviors—target users considering their purchase habits, intent, device usage, and more.
  • Interests—target users by studying their interests, activities, the pages they liked, and closely-related topics.
  • Demographics—target users based on things like location, age, gender, language, and relationship status.

The approach while creating audiences with layered targeting is to start general then shift little by little toward more qualified, refined subsets. If you start from scratch, then your cost per action (CPA) will be slightly higher than if you are remarketing to a custom audience, yet you can hack your sales funnel if you correctly do layered targeting.

How To Track Performance

Facebook does not provide conversion tracking anymore. Facebook Insights provides data within Facebook but nothing on users who have left the site. Track the performance of your Facebook campaigns with the help of an analytics program like Google Analytics, or your own back end system. You can tag your links with Google’s URL builder or your own tracking tags.

  • Conversion Tracking

Separate campaigns by interest groups to know the performance of each one. Go for ad-level tracking when testing visually appealing images and before you’ve created a baseline Click-through rate (CTR) and conversion rate.

  • Performance Tracking

Check your performance within the Facebook interface. CTR is the most significant metric to track. How many clicks you get and how much you pay per click, both will be influenced by your CTR.

Why Choose PROS for Facebook Marketing?

Facebook marketing

PROS is a full-service local internet marketing company that partners with clients to achieve business goals using multi-channel and Inbound marketing. We provide data-driven marketing solutions strategically designed to convert your existing customers, attract new ones and optimize for success. We have scaled and customized turnkey solutions for various industries including Government Agencies, Finance, Utility/Energy Companies, Tourism, Major Ecommerce Retailers, Healthcare & Professional Services (Lawyers, Dentists, Doctors), Start-Ups, High Tech, Real Estate, Consumer Goods, Manufacturers, Distributors, and Wholesalers.

  • 25 years of experience in Internet Marketing and Technology
  • Over 10,000 online marketing campaigns
  • Google partners – 15+ years of Google Adwords experience in search advertising
  • Social Media MarketingFacebook, Twitter, Youtube, Pinterest & LinkedIn
  • Web Analytics and Traffic Analysis
  • Content Development and Distribution
  • Link Building and building relationships with partner sites

Facebook Marketing FAQs

Facebook advertising assists businesses and brands in connecting with the perfect target audience(s) who are likely to be interested in their content and will engage with their products and services, resulting in a sale.

What is the cost of Facebook advertising? According to research, advertisers should expect to pay $0.94 per click or $12.07 per 1,000 impressions. Facebook charges advertisers using two metrics: cost per click (CPC) and cost per mille (CPM), sometimes known as cost per 1,000 impressions.

You may promote for free on Facebook or any other marketing platform (such as Google Ads, Twitter, and so on) if you focus on maximizing one measure called Return on Ad Spend (ROAS). All you have to do is keep your ROAS profitable.

To generate money with Facebook advertisements, you must do four things: sell the right product, produce the appropriate ads, target the right demographic, and establish the correct budget.

They have around 2.23 billion average monthly users. In 2020, Facebook advertising generated $31.43 billion in income. Despite the uncertainty posed by COVID-19, Facebook’s ad revenues are expected to increase by 4.9% in 2020. The average cost per action (CPA) for Facebook advertising in 2021 is $18.68.

So, if you want to reach a larger audience, generate new leads, and convert more customers, Facebook advertisements are a no-brainer. To differentiate themselves from the competition, some businesses must invest in highly organized campaigns with well-produced creatives.

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