Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Magento is based on the Zend PHP Framework. Magento has three editions, Magento Community Edition, Magento Enterprise and Magento Go. Magento retains all the advantages of the designed flexibility in its all editions. Magento is a fully-integrated e-commerce platform featuring flexible product display options, mobile templates, multiple transaction options, multi-stores, marketplaces and multi-sites functionality, advanced user accounts and loyalty programs, product categorization and shopper filtering, configurable discount and promotion rules, plus many more functionalities.