
Keurig Coffee Case Study – The Billion Dollar Subscription E-commerce Empire
Table of Contents: Introduction History of Keurig Keurig’s Subscription E-commerce Model Digital Transformation of Keurig Keurig’s Marketing Strategy Are Keurig Coffee Subscriptions Worth It? Keurig Products Conclusion Introduction Coffee is a staple in every American’s morning routine. Whether you love your coffee light, medium, or dark, Keurig’s coffee subscriptions have everything that you are looking for. With Keurig’s fast and convenient coffee subscription, eliminate the hassle of running out of coffee at your home, office, or anywhere else. In Keurig’s app, the personalized coffee subscription auto-delivery feature allows you to track pod