Shopify is a leading ecommerce solution provider with years of development and implementation to help ecommerce retailers and businesses achieve success on the Internet. The company was established in 2006 by two young entrepreneurs that were dissatisfied with traditional Internet based business models.
They wanted a system that was easy to use and not only affordable, but would also enable them to start a profitable online business without the need for a big capital investment. They began with a small mission to help people create an online store that was easy to operate and they have expanded since then.
Shopify is not just about commerce platforms and software. It is about how business owner can use their existing website to build a multi-purpose online store that attracts a large variety of customers.
Shopify has a number of different options available to retailers, from fully integrated websites to the most popularly used, multi-purpose ecommerce plugins. Shopify offers many more features than just its plugin based solutions. Here are some of the other benefits of having your store on this secure, multi-purpose platform:
With Shopify, you can process all of your online store’s payments with one easy application. You no longer need to be concerned about remembering multiple bank account numbers or having to issue checks for each transaction.
All payments are sent through secure payment channels that are free to use by all qualified merchants. There is no charge for the Shopify plugin – it is included in your website when you purchase it or download it. Merchants register for a low monthly plan or for unlimited access and unlimited transactions.
Another way to improve your ecommerce experience is to enhance the design of your website. Shopify offers a variety of different design templates to choose from that are pre-designed for optimal SEO results.
Each page in your online store has an optimized title, description, header and alt tags. This results in higher rankings and better search engine traffic for your site. This is because Google and other major search engines value the content and design of your site as part of the quality criteria it uses to determine where to rank and how high to rank.
The Shopify Ecommerce themes are highly flexible and can easily be customized to fit your unique business needs. With over 160 themes to choose from, you can easily find a look that best suits your online store and brand. The most popular Shopify themes are Flash and Material, and they allow you to quickly change the look and feel of your site without any programming or coding knowledge.
Shopify Ecommerce platforms integrations allow you to integrate your online store with other online stores, product catalogs, shopping carts and payment gateways. In addition, you can even connect your site to Google AdWords, Google’s advertising platform.
To help you start enjoying the benefits of integrating your ecommerce store with Shopify, you can take advantage of their online store builder tools. With these tools, you can quickly build a custom online store from scratch.
These tools also allow you to quickly add new products and services, as well as update existing products and services. Many of these integrations are free, but there are some that require a small monthly fee.
For example, if you use WordPress as your ecommerce store platform, you can integrate the WordPress payment gateway with the Shopify payment plugin. By default, all of your customers will see a link on the left sidebar that takes them to your online store.
When a customer purchases something on your site, the PayPal payment gateway will redirect them to the appropriate payment page. However, if you add the Shopify plug-in, users will be redirected to a PayPal checkout page, so they can pay using their credit card or PayPal account instead of entering their credit card information on a third-party site.
In addition to shopping cart integration, third-party integrations with other important parts of your online store platform make it easier for your customers to do what they need to do when it comes to making payments. For example, having integrated social media sharing buttons can make it much easier for your customers to share the information about products they like with their friends.
Integrating social networking sites into your website is especially helpful for customers who want to get the latest news about specific products.
Using Twitter, Facebook and the likes is not only easy but customers can do it from anywhere they have an internet connection. Shopify offers a variety of different plug-ins to enhance the experience, and its free Shopify themes can easily be customized to fit any personality or lifestyle.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.