Landing Page Optimization Tips
In online marketing, landing page, sometimes known as a “lead capture page” or a “lander” is a purpose designed page which helps to prompt a certain action or result. A call-to-action (usually abbreviated as CTA) plays an important role for a successful landing page. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a “call” to take an “action.”It’s the page of your website on which visitors arrive at after clicking on a particular link. It can be your homepage, or any other page in your