Your website is your voice in the digital world, but it can also be your livelihood. Building traffic for your site is an essential goal for all website managers, marketers, and bloggers. How do you generate and perpetuate traffic to your site? We have created a guide to help you maximize the visibility of your site. Our WordPress SEO step-by-step guide for your site includes a variety of on-page and off-page tips, follow these essential steps to maximize your WordPress website’s search-ability.
The two key ingredients of SEO for your website include a variety of on page and off page factors:
On Page SEO Factors Include:
- • Page Layout
- • Title and Content
- • Meta Tags
- • Categories and Tags
- • WordPress SEO Plug-ins
On page SEO factors are relevant to the content that is on your web page. The quality of your content is very important because this is what is important to search engines. Search engines connect Internet searchers with content that is relevant to their search. So the more relevant content that your page has for a popular search, the more demand there will be for your page by search engines. Search engines are organic channels that can generate traffic to your site. It is essential for every website to optimize their search engine visibility by making on page content as detailed and relevant as possible.
The layout of your page must be easy to navigate and the features must be easy to access. This includes an SEO friendly user interface (UI) and the user experience (UX) This is essential to creating a friendly experience for users who visit your site. Create a well-labeled site map for navigating your site. It is also important that the structure of your page be user friendly. When users come to your website the first page should be as inviting and engaging as possible for your audience.
Title and Content
Relevant titles and well-written content of your page can give your site an advantage in search rankings. Titles should contain relevant search keywords and these words should also be repeated throughout your post. Default titles is surprisingly inefficient for SEO, one thing you must understand is that search engines put higher weight on keywords that are near the start when ranking a post. The permalink for your content should also be SEO friendly URLs. You can rename the default URLs in WordPress to more intuitive names like www.mywebsite.com/my-contact. Using permalinks to generate user friendly URLs lets the reader know what they are reading, ex. your contact page, simply by looking at the page URL. This accomplishes the same goal for search engines.
Meta Description can explain a lot more about an article so we recommend including it for all of your posts. Meta Description is also shown in social media sites like Facebook, Google+, and in Twitter. WordPress allows you to edit meta descriptions for your posts. For SEO purposes, be sure to include at least one of your keywords in your Meta description.
Categories & Tags
You should make categorizing and tagging content like a second nature. Not only does this make your site more user friendly, it let’s the search engine know what listed content is actually about. This makes your posts relevant to search keywords, while uncategorized posts are not relevant to anything specific. Similarly, tags support this concept. Generate tags for your post that use relevant keywords from your content. WordPress allows you to easily add these features to every post.
Ideally optimized Sites Include Keywords
A keyword is a word that most people will use in a search to find content that is relevant to your post. Always choose a focus keyword to include in the title and body of your post. Ideally optimized sites make use of search engine’s keyword recognition in this way.
Using WordPress Plug-ins
WordPress SEO includes plug-in tools such as yoast, to help manage ranking optimization. A common mistake for beginners is to install these tools without using them properly. When you use the WordPress SEO plug-in tools properly for all content you will noticeably improve your search rankings. These plug-in allows you to choose and customize keywords, Meta description, linking, and tags for each post. Thankfully WordPress offers some great plugins that show the Google analytics for your site. Tracking the Google analytics, such as website traffic analytics, is essential to SEO.
Off Page SEO Factors Include:
- • Social Media Networking and Marketing
- • Blog Posting
- • Article Writing
- • Forum Discussions
- • Social Bookmarking
- • Press Releases
- • Linking
Off page SEO content includes social media and other sites that are relevant to the content of your site. Off page sites are an effective way to increase SEO rankings so it is important to utilize them. The site content must be of high quality, such as a major social or professional media site.
Social Media Networking and Marketing
Social media networking and marketing are important ingredients for off page SEO. Google recommends social media optimization. If your site should engage social media influencers and other webmasters, and they may start linking your posts and website in their pages and posts.
Find creative ways to connect with your target audience. There are groups that would already be interested in your service. Network within your target audience to discover and directly connect with interested consumers.
Blog posting is a way for you to generate content on the Internet that backlinks to your website. You should blog frequently on different high quality websites as much as possible as a guest author. It will enhance your authorship visibility all over the web and other websites might link to your website’s content.
Blogger outreach is a technique where you identify social media bloggers that are relevant to your website content and reach out to them. In reaching out to relevant blogger it is beneficial to have them mention your website or content on their blogs. Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships.
This includes sites such as Ezine, where you can supply original and unique content in exchange for visibility and backlinking. Write bunch of articles on Ezine and other qualitative article websites. It will boost your website’s off page presence and provide you extra backlinks. Ezine looks for original and unique content, remember this when you are submitting your articles, it will give you a natural edge.
Reach out to quality forum sites that are relevant to your websites topics, such as linked in. Forum websites are also very good way to increase traffic. Off page SEO’s value increased a lot by forum discussions.
Social bookmarking sites are good for off page search engine optimization but do not bookmark on sites that has low quality on web.. Sites like stumbleupon, digg, delicious are very good sites that can generate traffic as well as backlinks to your site.
Google has announced that it will not give backlinks to your site from press release websites. Still press releases are very good way for off page SEO which can generate good traffic and brand value for your site.
Linkbaiting is another great way of getting tons of organic backlinks to your site. There are several methods of link baiting that you can use such as creating contests. This can generate a lot of attention for your content and generate backlinks.
Everyone love free stuff, so they will most likely write about it. One of the big things you see now is people having contests and those who join retweets it.