User experience (UX) optimization should be your priority, regardless of whether you already have a business website or are just getting started. Your website’s user experience can encourage users to make larger purchases or boost your average conversion rate.
With appropriate UX optimization, you can increase the number of loyal and repeat clients.
The success of your E-commerce solution, whether it be a website or a mobile app, will depend on several variables. A well-designed website will result in a better user experience, which will increase sales and revenue for your business if every component serves its intended purpose.
In this article, we will discuss pro tips for conversion rate optimization.
Table of Contents
- What is the role of UX Design for an E-commerce project?
- UX and Conversion Rate Optimization (CRO)
- How to Improve Your E-commerce UX (User Experience)
- An Effective Homepage and Category
- Optimize Your Product Page Layout
- Improve the navigation of the site
- Include Social Proof
- Collect Direct Customer Feedback
- Customize product suggestions
- Get Rid of Complex Password Creation
- Alert Customers of Offers & Discounts
- Provide Better Order Tracking
- Improve Your Site Speed
- Test Your Website
- Policy Transparency
What is the role of UX Design for an E-commerce project?
Offering a product or service in the E-commerce industry is not enough. Because of the unique experience you deliver, the consumer must distinguish your brand from the competitors and feel emotionally engaged with your goods.
A user-friendly, logical, and easy-to-navigate E-commerce store boosts the chances that customers will come back. For your clients to receive exactly what they want, you must optimize every aspect, including website design and product information.
Excellent user experience e-commerce helps drive conversions and transform visitors into devoted customers, even while a beautiful website by itself doesn’t result in significant sales.
The “four” success parameters for online stores—conversion rate, average purchase value, frequency of purchases, and retention period—are directly impacted by the e-commerce UX.
UX and Conversion Rate Optimization (CRO)
All aspects of your store’s user interface fall under UX (UI). It covers every aspect, including design, content, and even usability.
Clear navigation, user-friendly features, high-quality photos, and comprehensive descriptions are all elements that a great user experience will make the most of to make it simpler for visitors to find what they’re looking for and make a purchase decision.
To increase the conversion rate, you must optimize your site for CRO. Changes to the page layout, graphics, headline copy, etc. are included in this. However, UX can also be used to enhance the user experience on your website.
Conversion rate optimization (CRO) allows you to reinvest your efforts in enhancing your store’s UX to enhance conversions and provide a better customer experience.
Any e-commerce store must prioritize conversion rate optimization. They are what determine whether or not your clients are happy with your services.
UX is about implementing beneficial adjustments that improve the customer experience. Making sure your website is user-friendly and has high-quality content is essential.
Customers may lose interest and remove items from their shopping carts before completing a purchase if your store doesn’t offer high-quality information and product offerings. There are numerous ways that effective UX design can help you raise your conversions, therefore this doesn’t mean you should give up on your conversion rate optimization (CRO) efforts altogether.
Most firms want to increase sales as much as possible. Unfortunately, we’ve all had situations where we made purchases and then regretted them.
How to Improve Your E-commerce UX (User Experience)
To make it easier for users to use your website and accomplish their objectives, it has several coordinating elements. To maintain it, you must adopt a single style idea that will support all UX aspects.
Article optimization: The objective here is to create personalized content that will benefit your visitors.
Copy optimization: In this sort of conversion optimization, product pages are modified to better communicate to clients the features and advantages of each product.
UX optimization focuses on how simple or challenging it is for visitors to carry out a particular action or task on your website.
An Effective Homepage and Category
Your homepage forms customers’ first impressions of your business. Your visitors are more likely to stay on your website if the homepage is interesting to them.
The best user experience is achieved when categories are accessible through a clear and useful drop-down menu. Increase your conversion rate by making it simpler for clients to find the products they are looking for in the category section.
The design of your site is vital for conversion rate optimization, therefore pay particular attention to it during the planning process of your E-commerce website.
When planning your E-commerce website, pay great attention to the design of your site because it affects conversion rates. According to a study, 65% of online buyers agree that a website’s design influences their decision to make a purchase, and they are less likely to do so from a website with poor design.
Optimize Your Product Page Layout
Allowing people to compare your offerings can help you convert them into customers. Customers can compare the features and costs of various products using the product comparison option. The main thing is to understand your clients’ decision-making criteria. Then you may successfully optimize your conversion rate.
Improve the navigation of the site
What do you do now that your website has been tested and found to be flawless? It’s crucial to pay attention to the layout of e-commerce websites.
Create a stunning website design that accurately represents your business to leave the right impression on your customers. You can optimize for an eye-catching design like Fonts, Images, color schemes, Mobile-friendly site-wide design, etc
Although many online buyers are familiar with a website’s UX components, they might not be aware of how to navigate specific websites. If your site’s navigation menu, for instance, is hard to discover or doesn’t make sense, visitors will become frustrated and quit.
You must make it simple for customers to find what they’re looking for, particularly when using mobile devices to browse. It doesn’t have to be flashy, but it should be simple enough so that visitors can find what they need right away. To make it simple for customers to find the products they’re looking for, a search bar might be a terrific feature to have.
Create an easy checkout experience
Long and difficult checkout forms frequently cause cart abandonment, which is a problem on both mobile and desktop. There are a few easy changes that can be made to checkout forms to greatly improve usability.
Checkout forms on both mobile and desktop
Instead of pointing out errors after a consumer clicks the purchase button, use real-time validation by displaying a small green checkmark next to the form field to ensure them they have provided the correct information. Enable auto-fill – With auto-fill, consumers can quickly fill out checkout forms by using information that is already stored on their mobile devices or in their browsers.
Simplify the required inputs — No one like filling out lengthy checkout forms. Just the relevant information should be requested.
There will always be customers who leave their shopping carts unattended while checking out. So that you can later remarket to visitors, and request their email addresses at the start of the process.
Include Social Proof
One of the best ways to win over customers and boost conversions is to use popups to show social proof. You can gain the customer’s trust from social proof.
Social proof can be represented through client endorsements, the volume of email subscribers, or the number of followers on social media. You can develop your clients’ trust and loyalty by using any information that demonstrates support and interest. The user experience will be enhanced as a result of fewer potential doubts and worries regarding your products.
Collect Direct Customer Feedback
You may learn more about how users feel about your user experience (UX) using feedback forms and visitor surveys. Make quick forms that are displayed to users right away when a transaction is completed. Reward the user for completing the survey.
Happy and content consumers are more likely to come back and spend a lot of money at your store.
Customize product suggestions
These suggestions can assist you in directing consumers to the appropriate goods and letting them find new ones, thereby raising their average order value and improving user experience.
Get Rid of Complex Password Creation
Your website can be optimized to function better with client accounts. Eliminate the need for complicated passwords, which will make customers quit your website and simplify the account creation procedure.
Alert Customers of Offers & Discounts
Customers adore deals, free shipping, and other discounts. On product pages, mention all of these advantages in the notices. Then stress them once more on the cart page. Customers will frequently be “pulled in” by a specific discount or bonus, but they can lose confidence if it isn’t reemphasized when they reach the cart or product page.
Provide Better Order Tracking
Customers consider order tracking to be an essential element of an e-commerce website. Enhancing order monitoring results in increased sales and conversion. Bad reviews and customer loss are brought on by shipment errors and a lack of purchase tracking information.
Improve Your Site Speed
Users despise slow websites. Nothing is more irritating than waiting for a slow page to load. One of the simplest and quickest ways to increase client happiness while simultaneously raising your conversion rate and order value is by speeding up your website.
How to improve make your site speed?
- Image optimization involves using the proper formats and making sure that the size of the photos is appropriate. Minification is essentially a technique that “minimizes” developer code by removing extra spaces, commas, notes, and other formatting elements.
- Utilize a quick hosting service – If your hosting is slow, there isn’t much you can do to speed it up. Make sure you choose a quick provider, preferably one with e-commerce experience.
- Reduce redirection – Multiple server answers are needed during redirects, which prolongs the time it takes for websites to fully load. Furthermore, from the perspective of the user experience, redirects are highly annoying.
Test Your Website
Rather than taking a chance, be safe! Before you finish your conversion rate optimization, you should test the general functionality of your website. By doing this, you ensure that any inconsistencies or mistakes don’t affect your conversion rate.
More visitors will have faith in your website as a result of its increased transparency regarding product information, return and exchange procedures, and business practices. By knowing they have all the information necessary to make an informed choice, transparency can provide your customers more assurance when making a purchase.
If you own an online store, you are aware of how crucial it is to turn visitors into customers. By monitoring conversions and enhancing website UX, you can achieve this. These suggestions have given you a clearer understanding of what you need to do to expand your e-commerce business and increase consumer loyalty.]
And by continuously and permanently improving user experience, you can build an online store that is truly focused on your customers.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.