Ultimate Guide to Salesforce Marketing Cloud
Table of Contents
- What is Salesforce Marketing Cloud?
- Salesforce Marketing Cloud Products
- Benefits of Salesforce Marketing Cloud 2021
- Why Choose Salesforce Marketing Cloud 2021?
- Conclusion
Companies are always looking for ways to increase product awareness and improve customer experience. They use a variety of methods to attract customers to use their platform. Digital advertisers often use multiple tools to attract the attention of users, but they cannot manage different marketing activities from multiple platforms.
To solve this problem, Salesforce has introduced a new product called Cloud Marketing. Salesforce Marketing Cloud helps organizations seamlessly manage and control their online marketing activities. Whether you monitor social media accounts or use customized email campaigns, you can do all the work on a single platform called Marketing Cloud.
What is Salesforce Marketing Cloud?
Marketing Cloud is one of Salesforce’s new and exciting products that can help organizations grow their business visibility in online marketplace. The platform aims to promote corporate digital marketing, help them deliver relevant information to customers in a timely manner, understand the full 360-degree perspective, and attract in a variety of ways.
This platform helps organizations grow with it; it comes with automated marketing tools that can provide customized services for each customer and bring new digital skills to the company. Its integrated marketing tools allow you to deepen customer relationships and drive your marketing on a larger scale.
Salesforce Marketing Cloud Products
Salesforce Marketing Cloud 2021 comes with a variety of products that can help companies accelerate their digital marketing activities. Each product has unique features and functions, and it plays an important role in the areas of customer engagement and in improving business sales.
This section outlines key marketing cloud products that can help you increase customer engagement and brand awareness.
1. Journey Builder
The journey builder is one of the exciting products of Salesforce Marketing Cloud 2021 that can help organizations provide customized customer experience for all stages of the customer life cycle. The platform enables you to understand how to create a seamless customer experience across all email communications, advertising, mobile devices, and the web. It helps you identify personal moments that define customer experience and use them to build face-to-face relationships with the customer.
It uses all of your customers’ data and creates personalized messages based on customer behavior, browsing habits, purchase history, preferences and expectations. Whether email, mobile device, web or app, it connects your information to all marketing channels so your customers can find it anywhere in a timely manner.
2. Email Studio
This Salesforce product allows you to reach a wider audience by creating smart emails. It is another unique cloud advertising product that can help digital marketers succeed with email. Whether it’s a primary marketing campaign or complex individual messaging, Email Studio will help you attract viewers who may have the full content.
The platform comes with drag-and-drop segmemtation tools that can help companies filter the personal data of millions of customers in just a few seconds. Segments personal information into details, allowing companies to easily attract customers with personalized emails. Whether it’s a custom message, data import, or customer reporting, it can work for you instantly.
3. Data Studio
Marketing Cloud’s Data Studio can help you get high quality customer data. It is a complete product that allows organizations to access unique customer Insights. Its audience acquisition tools help marketing professionals find new audiences quickly.
This platform allows companies to manage their data as professionals; contains features that allow organizations to store and share information according to their preferences. They can make their data public or share private information with their trusted partners.
4. Social Studio
Social Studio helps organizations understand customer experience with their brands in real time. This product provides a complete report on social media accounts. Allows companies to better understand their customers by routing their social media posts to their CRM bases. In addition, it also helps professionals create and approve content for different social networks.
The marketing command center allows marketing professionals to view social and marketing activities through a single interface.
5. Datorama
Datorama is a stand-alone dashboard that helps companies collect and update information on all marketing channels. It provides comprehensive reports and insights into emails, social media, web pages, and marketing platforms, allowing companies to increase efficiency and scalability. With this side-by-side marketing board, marketing experts can easily create leads, channel growth, and conversions.
6. Advertising Studio
The platform uses customer data across all marketing channels to help create a customized customer experience. Whether on Google or Facebook, it will quickly sync customer data and keep it updated. It helps companies reach potential customers on a large scale.
7. Mobile Studio
This product takes personalization to a whole new level; allows organizations to act individually for a specific purpose. Using this product, organizations can easily understand the needs and requirements of customers.
Benefits of Salesforce Marketing Cloud 2021
Salesforce Marketing Cloud 2021 offers a variety of business benefits that can help you move your business to the next level. The following are some of the key benefits of Cloud Marketing, which has attracted a large number of companies to choose from.
- Customization
One of the most important benefits of Salesforce Marketing Cloud is customization. With the help of artificial intelligence, the platform makes communication more personal. It equips your customer data with Einstein tools, enabling you to communicate with customers more effectively.
- Security
When it comes to security, no one can beat Salesforce so far. It has an encryption function to ensure that your data is very secure and protected from anyone breaking in.
- Innovation
Salesforce Marketing Cloud offers a variety of solutions to help companies connect with potential customers on a large scale. Whether it’s social media, marketing activities or creating potential customers, Marketing Cloud has the right solution to meet all business needs. It offers a unique way to tap customers and give them a seamless customer experience.
- Connected Ecosystem
Salesforce Marketing Cloud 2021 is a cohesive platform that offers many solutions. Whether sending emails, creating attractive social media posts, attracting customers with customized messages, advertising or creating content, companies can do just that with this one CRM product.
- Increase Sales
It can help marketing professionals predict sales with detailed information, analysis, and reports. Its automated marketing tools can significantly increase profits in investment and speed up sales.
Why Choose Salesforce Marketing Cloud 2021?
Like other clouds such as Adobe Marketing Cloud, IBM Marketing Cloud, and Oracle Marketing Cloud, Salesforce Marketing Cloud
is one of the market leaders in the cloud marketing sector. The total market share of Salesforce Marketing Cloud is 24%, following Adobe Marketing Cloud. As you can see, interest in Salesforce Marketing Cloud was growing very fast.
If you want to know what makes Marketing Cloud stand out, you should look at the benefits given below:
- Salesforce Marketing Cloud provides you with a platform to plan, customize, and maximize customer traffic.
- You can map out customer journeys to multiple channels, devices, and categories of customer life in one software.
- Salesforce Marketing Cloud can be integrated with other software such as Salesforce CRM, Salesforce Sales Cloud, Workfront, and other applications to provide in-depth and better customer information.
Companies with large customer bases such as Aston Martin, Vodafone, Philips, Western Union, and General Electric use the Salesforce Marketing Cloud to create customer contact. Companies that use these tools have huge profits not only now but also in the future.
Conclusion
Today, every company wants to be a leader in its field; To achieve this goal, they need to balance all business activities. Be it marketing, sales, service or business operations, Salesforce can offer a variety of solutions for your business.
So, What are you waiting for? Join Salesforce Marketing Cloud 2021 to provide a new start for your company’s digital marketing.
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Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
