- Identify your target audience
- Do your keyword research
- Improve UI/UX, site speed, responsiveness and add unique content and meta description on your website
- Keep your site up to date with the latest algorithm updates from Google
- Make your site mobile-friendly
- Learn how to analyze Google Analytics reports and work accordingly to improve your website performance
Search engine optimization is not just links or keywords. It takes into consideration a number of other significant elements such as executing the right moving parts in the correct context and in the correct order to win clients, conversions, and sales for your company.
- The majority or 61% of marketers say improving SEO and growing organic visibility is their top inbound marketing priority. (HubSpot, 2018)
- Organic SEO has about 5.5 times better ROI when compared to paid search ads. (New Media Campaigns, 2018)
- 43% of ecommerce traffic comes from Google search (organic) and 26% comes from Google Adwords. (Wolfgang Digital)
- SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail. (Omnicore Agency)
- Exactly 7.2% of all the clicks on Google are to paid results. (SparkToro, 2019)
The whole customer experience is utilized by Google to find out whether the customer needs were fulfilled by visiting your site or not. Our experts at the San Diego SEO Company can help you to make a holistic, robust SEO strategy to develop and bring success to your business. Here are the 6 essential factors of SEO you need to get right for maximum results:
1. Your Audience And Industry
Keep in mind that while planning your SEO strategy, your top priority should always be your primary industry and its target audience. Ensure that you know your industry, the top competitors and how they are executing their SEO strategy. Once you have figured out these three factors then plan your next steps.
2. Keyword Research
After you have figured out your audience and the SEO norms of your industry, you should start doing the keyword research. It is also important for you to know the norms in terms of industry market shifts and as buyer personas as well.
All this will help you to identify the best possible user intent like what your audience is looking for and how they are searching for it. Even a slight change in the keyword research can undo all your efforts.
3. Technical SEO
For instance, you have created a perfect website but forgot to put a tiny detail in a canonical plugin. There can be other such dicey situations. That is why, as a site becomes bigger and consequently more complex, a small mistake in one part has the potential to affect the other part of the SEO project.
Our San Diego SEO consultants can surely help you to optimize your website because they are fully aware about all the SEO techniques and are up to date with the latest algorithm updates from Google.
4. Analytics And Reporting
If you want to make your SEO campaign a success, then keep in mind that there is nothing more important to it than correct reporting. If you are unable to report on results that the campaign is scoring in a correct way, then it will be impossible for you to make the right adjustments needed by your SEO campaign.
There are certain businesses that do not need adjustments to keyword strategy on regular or a weekly basis. However, if your business belongs to an industry where the market shifts are bound to change quickly, then it is essential for you to have a quarterly or a bi-monthly keyword research task into your SEO campaign in order to figure out precisely what audiences are searching for next.
You can easily find out precisely what keywords and landing pages are primary drivers of your SEO process execution and your overall SEO strategy by attributing keywords and landing pages.
5. Mobile SEO
Mobile has the highest amount of users in today’s time and if you want to make sure that your business becomes a success, then focus on this point. Google has rolled out the mobile-first index which is Google’s new de facto standard for search by keeping its focus on the mobile websites.
Keep in mind that desktop sites can still perform well in search results if they are the best result for the query. But this new feature tells us that mobile sites are going to be just as crucial as desktop sites.
With the help of this, all the various versions of your website will get same opportunity to get indexed, and stay competitive in the future mobile-first index.
Content remains to be among the most important factor that affects your overall SEO strategy. Fresh and unique content can enhance rankings which, in turn, can bring a lot of traffic to a website.
However, if you do not pay much attention to the content, your website will repel customers because the last thing they want to read is boring content. So make sure that you get things correct like keyword targeting, on-page optimization, meta optimization, no typos, no grammatical errors, optimized images and no duplicate content.
If you have taken care of all the aforementioned points, then your website can really do well. We at PROS San Diego SEO Agency can assist you by taking care of your SEO process to make your business a success.