A customer goes through different stages of the sales funnel and a marketer’s job is to provide them fuel to move through each stage along the funnel toward a purchase. Sales funnel been central to marketing for ages and might look different based on factors such as your industry, business model, product, pricing, and audience. A content funnel, expert distribution, and value coordinative in your identity are required whether you are a large or a small software house.
Below are the eight steps to plan your content funnel:
1. Make A Content Funnel Sketch
Ask yourself some basic questions like why do you require this approach and do you want more leads, programmers, and website traffic? Note down this information and this data will be needed in the future to generate the concrete. Set your priorities, write down your goals which you can refine later.
Your major goal will perhaps be long-term based on your industry. Inbound marketing in a software house is a task that won’t get you profit straightaway. Profit perhaps won’t begin for a month or two even if you target for six-monthly or yearly marketing activities.
2. Follow The Down-Top Approach
Concentrate on the aforementioned aims and think are there ways to step up activities enough to accelerate the entire method? Our “top approach” is all about using related key phrases and putting those phrases properly. The “down approach” is somewhat of a workaround for the system that is being offered.
You can reach your client by taking a range of actions and you can also hook them at a later phase of decision-making, you don’t need to escort the customer by the hand. Google ads, remarketing, landing pages and appropriate timing of outbound are all tools that build the ideal campaign situation. Use these outreach tools if you are involved in marketing.
3. Answer Those Simple Questions
Generate personas, personalize content, and find the USP of your software house and ask yourself:
- Whether content marketing, I form largely motivated by the activities of competitors or linked with the requirements of clients?
- Do programmers in my company share any information?
- How to rearrange content circulated in the recent past?
- Can programmers and content creators work together?
Take time to reflect on these questions which will help narrow down the next steps you need to take to plan your content funnel.
4. Hire A Marketing Expert
You need to hire someone straightaway. Start generating a decent, long-term marketing plan based on SEO, content, Google, LinkedIn, Facebook Ads, or analytics. If you are undecided about what marketing agency should you work with then take the time to read online reviews and check a genuine, impartial list of the top digital marketing agencies.
Read about the company descriptions, previous clients, and distinguished projects to ensure the best fit for your business. Take distinct, immediate steps that will begin to show effects very soon. Focus on generating a good foundation, and it is better to hire someone with some experience to help quicken your time to attain results.
A marketing expert or agency will offer suitable content distribution, manage or assign tasks linked to ads, and deal with your remarketing and SEO efforts. Relax, even if you don’t have sufficient resources for an extra person yet. You can still do much whether you’re alone or have the support of programmers ready to share knowledge.
5. Plan Your Content Funnel Alone
Plan blog entries, create drafts, and brainstorm things to spare is a wonderful idea. Try social media to be in a close association with your clients, know their requirements as well as apprehensions. Do unique value proposition (UVP) and persona work but then contemplate on these alternate ideas.
Creating leads on Facebook is more complex than on LinkedIn. Instagram will make your company’s impression as a budding future employer for developers. When you need leads because you don’t have projects, don’t concentrate on Facebook, YouTube, or Instagram, rather on Quora, LinkedIn, Dribbble, or Medium.
6. Sell From the Beginning to the End
So far it was about the top of the funnel (TOFU). At this phase of content marketing, it is nearly impossible to get a lead or make a sale. You have just met your future client at this stage where which means you can’t count on anything here.
What is in the Medium Stage of Creating a Content Funnel?
Another stage is MOFU where the probability of sales increases and you will find reports, guides, webinars, email courses, ebooks, and case studies. Here you can solve the particular problems of your clients and reveal that you know their requirements and uncertainties.
Don’t Let the Hot Lead Slip Away
The last stage is the bottom of the funnel (BOFU). Testimonials are important for the image of your software house. Show your potential client concrete indication in the form of approval of existing or previous clients. Embed these testimonials in the context of your future client rather than showing them as e-commercial projects.
7. Automate and Save Time
This is a very short part of the entire method. Look for automation implementation, hire an external copywriter, content creator, and also use a Facebook and LinkedIn post planner. Use hashtag generators or make forms with concepts for posts and try to automate the content generation process.
8. Start Today and Plan Your Content Funnel
Begin arranging your content creation processes. Open your Trello, Asana, Google Docs, or Google Sheets and write precisely what you require and do not have. Plan your content funnel and you will see the positive impact of your efforts.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.