Ecommerce marketing is constantly transforming and businesses must mold their B2B strategies in accordance with these changes. Only then will they be able to keep ahead of the increasing competition. In order to help you achieve the desired goals set by the ecommerce industry, we have made a list of top B2B ecommerce marketing tactics. So stay with us and know how to push your boundaries to attain unprecedented success.
1. Case Studies and Testimonials Build Trust
B2B buyers are used to seeing ads and chaotic marketing methods every day. It is only with the right usage of credible case studies and customer testimonials that you can catch their attention. Customers like to get recommendations from friends before buying something. This tactic will also help in building the trust among the buyers. Make sure to employ this strategy on your ecommerce website, in blogs, videos, on the social media handles, in email marketing campaign and as marketing materials that are sent to leads
2. Advocate Programs are 100% Successful
Many businesses haven’t realized the importance of customers as the prominent resource. Apart from testimonials and case studies, businesses must also ensure to employ this tactic where they show their feedback of customers with their followers. Businesses can also create programs where customers are rewarded or other remunerations. Social media handles are also helpful in seeking the right advocates who can assist you in keeping your business in a positive light. Your own employees are yet another potential force in the advocacy program. Make them feel valued, satisfied and reinforced so that they talk about your businesses positively to others.
3. Online Community Interaction is Vital
Find out the social media handles where your customers interact. Whether it is Facebook, LinkedIn, Quora or others and make sure to get involved with the customers. After you know the handles where they are present and knowing what they are talking about, you can benefit immensely. You can get to know the primary concerns of the customers and their expectations. It is also advisable to have a distinct online platform so that customers are able to provide feedback and opinions so that you can sharpen your services. Also when you have your own online forum, you possess more control and agility in communication with the customers, you can design it alluringly and add analytics.
4. Interactive Newsletters can Boost Marketing Efforts
Another crucial tactic for B2B Businesses is email marketing because stats show that three-quarters of companies accept email being “excellent” to “good” ROI. Also around 86% of professionals favor email while interacting about business. However, you can make this tactic even more engaging by including extensive surveys, video downloads, feedback requests, contests, links to in-depth content on your website and white paper downloads. These elements are sure to catch the eye of the reader.
B2B Ecommerce Marketing-An Infographic
Source: visually
5. Customer User Groups are Highly Beneficial
With the help of customer user groups, you can know about your customers in depth. This tactic can assist you in getting familiar with customers, the hurdles of business and product requirements. You can make your group engaging by having interactive feedback discussions or demos that gives way to open communication. Customer user groups encourage positive relationship and act as a two-way path where businesses get the opportunity to know the various aspects of their customers while their customers will get the opportunity to be intimate with their brand.
6. Cross-Sell or Up-Sell
If you want to ensure success, ensure that once the customer buys a product, that should not be the end of their purpose. It is so because among thousands of brands available online, they decided to choose you and if you let such a chance go in vain, then it is not a wise decision. Make sure to display a compatible product or an upgrade so that they are intrigued. This way, the customers get to know that you possess a vast assortment of products that reflects your understanding of their requirements.
7. Referral Program
Make sure to reinforce your satisfied customers in communicating with other about your brand because often the word-of-mouth transforms into a completed sale. When such a case happens, make sure to provide the customer with proper rewards to make them feel valued and reinforced. This tactic should be given immense importance as word of mouth is one of the surest methods that helps in connecting with the likely B2B customers.
8. Niche Targeting is a Proven Tactic for Success
It has been proved that customers prefer messages that are specific as compared to those that are not as specific messages have higher chances of connecting with the niche audience. Keep in mind to divide the audience into particular buyer so that you have a comprehensive list of the specific target audience. The message should be then developed according to that niche.
If you follow the above tactics rightly, your business is bound to attain success in the market.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.
