Why You Should Think About Internet Marketing Strategy Examples
Marketing Strategy is a means which will help an organization to focus its limited resources in achieving a sustainable competitive edge over its competitors. This form of marketing is used to promote products and services, which are developed by the company or are offered for sale by the organization. It is also used by companies as a way of managing their brand image. A good marketing strategy will enable the company to develop and offer products and services which are competitive in their respective market space.
A marketing strategy should be flexible, including changes in marketing plans, to meet the changing needs and demands of the target market. The strategy should include a comprehensive marketing plan that takes into consideration current and future market conditions and trends. A complete marketing strategy will consider customer needs and aspirations, competitive analysis, identification of a brand, product, and service, distribution and promotion. Marketing plans will vary according to the type of product or service that an organization wishes to sell. For example, if the organization wishes to market a new automobile, it would first have to develop an attractive and compelling value proposition.
Marketing is much more than sending direct mail or making advertisements in magazines. Some of the basic components of marketing strategies include the design of the message, the development of the message, analysis of the message, the development of a value proposition, and the delivery of the message. In addition, marketing strategies may include the creation of an advertising campaign, the use of media, the establishment of a brand, and the measurement of results. These components depend upon the nature of the product that is being marketed. A food product like a foodservice franchisee would likely have a different message, format, and measurement methods from a cosmetics manufacturer.
The nature of marketing plans will also depend upon the market that the organization wants to penetrate. For example, if the target market is small businesses, the marketing strategies would differ from those for large businesses that deal with major corporations. In addition, marketing strategies will change if the organization plans to expand its operations overseas. The scope of the activities covered by the marketing plans will also be different.
In order to determine the nature of a marketing strategy, organizations should carefully consider the possible customers and partners involved in the marketing activities. The marketing strategies that make sense for certain types of businesses will not necessarily make sense for other types of businesses. It is important to study the activities of potential customers and the partners who could support or oppose the business. The various marketing strategies that make sense for a particular business might not be applicable to another business.
An important aspect of the marketing strategy examples is the consideration of the target audience. In some cases, organizations can effectively engage their target audience through other channels, such as print ads, television advertising, or door-to-door marketing. However, a significant number of organizations need to establish a consistent presence on the Internet in order to reach a large number of potential customers. A company that makes Internet marketing strategy examples is likely to find these other channels too expensive.
Another aspect of the marketing strategy example considers the social impact of the activities. Most companies that create Internet marketing strategy examples consider the overall social impact of the activities, such as the effect on the company’s brand image. The Internet has the ability to bring together a wide range of audiences, which can include target audiences from all parts of the country, all walks of life, and from every age category. If a marketing campaign intends to build a strong social impact, it is important to consider how the social message can be communicated across this diverse audience. This includes providing an explanation of products and services, explaining how they can help people solve their problems, or explaining how the company’s social activities enhance people’s lives.
The marketing strategies used in this example to demonstrate how people can be targeted based on their relationship to the product, such as how a car can fit a person’s lifestyle more appropriately. They also demonstrate how, when combined with other forms of marketing, the Internet can enhance the value proposition of a business. It is important for companies to think about how their Internet marketing efforts can build on what they already have going for them. For instance, a car dealer may not want to post TV advertisements because they want to focus their efforts on promotions and customer service. However, if a search engine marketing company creates a TV advertisement highlighting the benefits of buying a car, the customer service aspect of the campaign can be leveraged.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
