Table of Contents
- Introduction
- What is E-commerce Automation?
- Top 5 Benefits of E-commerce Automation
- Examples of E-commerce Automation?
- Integration of Shopify Flow with Automation Tools & Apps
- Why Choose PROS for E-commerce Automation?
- Conclusion
Introduction
Running an e-commerce business is a lot of work. Not to mention all the follow-ups, from marketing and communications to completion and shipping. And then there’s everything in between. E-commerce automation is the solution you’ve been looking for.
Sometimes it can feel like you’re doing a lot of small tasks to keep the business running, and you don’t have time to focus on the big picture and grow your company. This is where e-commerce automation comes in.
Key Statistics:
- An average of 51% of companies currently use marketing automation
- Global spending on marketing automation tools is predicted to pass $25 billion by 2023 — a 14% annual growth rate
- 80% of marketing automation users see increased leads, and 77% see increased conversions
- 75% of marketers use at least one marketing automation tool
- Automated emails have a 70.5% higher open rate and 152% higher click-through rate than generic email newsletters
What is E-commerce Automation?
Ecommerce automation is the process of using software tools to perform various tasks for you instead of having to do them yourself. While some aspects of the business will still require human intervention, a large number of e-commerce tasks can be successfully automated. Automation works best for small, repetitive daily tasks that are always completed in the same manner.
What is Marketing Automation
Marketing automation is a software that automates and streamlines marketing tasks, allowing businesses to increase operational efficiency and revenue growth faster.
Marketing automation helps you achieve:
- 360-degree view of your customer
- Digital foundation with a Marketing & Sales Stack
- Attract high value customer at low costs
- Make every customer experience personal
- Reduce Ad spends & Increase ROI’s
Top Goals of Marketing Automation
For the majority of marketers, the main goal for using automation in their marketing efforts is to generate repeat sales and customers. Automation statistics also reveal that marketers are exploiting the benefits of marketing automation to nurture leads, boost sales revenue, improve engagement rates and marketing productivity.
E-commerce Store With Shopify Flow?
Developing your in-house systems or creating links between your e-commerce store and tools is time-consuming and labor-intensive. Shopify Flow is a ready-to-use solution for e-commerce automation workflows across your e-commerce store and apps.
You can start automating in seconds using basic templates. Shopify Flow is guided by a trigger, condition, and action logic that is developed using an easy-to-use visual builder. Workflows can be created and deployed in minutes, or you can use pre-made process templates, all without writing a single line of code.
The Top 5 Benefits of E-commerce Automation
Here are some of the most important ways that automation can help your e-commerce business:
- Time and Cost Savings
As a store owner, time is your most valuable resource. And e-commerce automation of business processes is the key to getting more done in less time, by putting your time-consuming tasks on auto-pilot.
You can save a lot of money by automating all kinds of repetitive tasks. Consider all your regular tasks, such as customer emails, data input, social networking, and so on. The more tasks you automate, the more perfect they will be without human intervention.
- It’s easy to use
With pre-built templates that you can customize to meet your needs, you can get up and running on autopilot. They’re simple to set up, requiring only three clicks and little technical knowledge or coding.
- Flexible and customizable
Automation increases production by making business processes more flexible. In the short term, fixed automation may be less expensive for them, but they will be able to save costs on future products.
- Easy integration
The power of Shopify Flow goes beyond workflows across your business. Connectors also integrate and automate the apps you use, without a single line of code.
- Automated Workflow
With Shopify Flow, you can turn manual tasks into e-commerce automated workflows across all your stores. It can help your company save time and money, reduce errors, and boost productivity.
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Examples of E-commerce Automation?
Here are some examples of e-commerce automation for online businesses are:
- Discounts and Offers:Â Applying automation to discount prices is fast becoming the way of the future, allowing businesses to both streamline their processes and boost sales at the same time.
- Product Releases:Â To optimize and automate the release process, as well as automatically update new items and upload them to your shop, social media, apps, and sales channels. You may roll out and roll back whole theme changes for seasonal promotions or product releases.
- Tag Orders:Â Tagging automatically is an important aspect of running a Shopify store. You can segment your campaigns and messaging to improve conversion rates and average order value by assigning each customer a unique tag based on their sale or browsing history (AOV).
- Sales Channels:Â Sales Channels is the process of automating all of the activities required for clients who purchase via specific sales channels and others that should be identified, tagged, and segmented.
- Customer Loyalty:Â Competitive prices are an important factor in customer loyalty. Customers will visit your store if they believe they will get a fantastic deal thanks to e-commerce automation. They will come back again and again. It automatically encourages your e-commerce store to offer the best discounts and sales ideas and sends coupon codes to your customers.
Why Choose PROS for E-commerce Automation?
The PROS team uses leading marketing automation software like Sendlane, Omnisend, and Klaviyo to drive e-commerce for sales, leads, and increase e-commerce website traffic. We are aware of e-commerce automation technologies as well as e-commerce marketing automation solutions. We can scale and customize solutions based on your e-commerce business needs to save time, money, and effort.
We have expertise in developing ecommerce stores with high-level automation to streamline the workflows across different departments. We are capable of creating next-generation e-commerce stores with complex features and functionality. Please let us know what e-commerce means you need.
Conclusion
From the above guide, e-commerce automation can renew your e-commerce business and carry it to new heights. And if you choose to do nothing, you will just fall further behind. However, by combining marketing automation, CRM, and e-commerce for b2b, you will be able to sell to your target audience without spending all of your time working in the trenches. Instead, you’ll have free time to focus on your business.
With automation, you can develop campaigns that increase sales, grow your following, and drive repeat purchases like never before.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
