User retention is an ability of a company to successfully attract customers and keep them interested in their products enough to make a purchase. Successful customer retention will begin with the first interaction a customer has with a company or their products and services and will last until the end of the customer business relationship. This is one of the important areas that most businesses focus on. Being able to attract and convert an individual into a customer often involves a number of factors, tools and methods. These tips will help you to get a much higher and successful user retention rate.
Tips To Improve Customer Retention:
Understand Your Customers
Most businesses often fall into a trap for not understanding their customers effectively. It is because they don’t focus on their behaviors. Track your customer behavior from how they interact with your brand to what factors influence their buying patterns.
The Power of Social Media
Social media can have a huge impact on your customer retention. There are various social media platforms like Facebook, Twitter, Instagram, Reddit, Pinterest and more were customers can actually engage themselves with a particular company or brand. You have to ensure that you are not only providing vital content to your customers but are also engaging with them. Answer question quickly, respond to messages and send out thanks to your customers.
There have been various surveys done that indicate that a customer is more likely to follow a business or product when they know they will be offered deals or discounts on these products. You should run regular promotions that let your customers know you really care for them and appreciate them as well. Set up loyalty programs or rewards, utilize a repeat customer discount and send out special offers to those customers that refer your business to new clients. This is one tip that you should use around the holiday season where buying and spending reaches an all time high.
Be Active in the Community
An often overlooked factor that many business owners neglect is gaining the trust of their customers. A customer may always choose to do business with a company they trust. One way to boost your credentials is to play an active part in helping out the community. It will also help you to gain free publicity and become trustworthy brand for your customers.
When it comes to user retention it does not take much to please a customer. Provide exceptional customer service, high quality products and develop trust.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.