The Ultimate Guide to YouTube Marketing

1.Create a YouTube channel for business

You can create a YouTube channel with your regular Google account. In addition, the account will be in your name, and depending on your settings, the viewer may be connected to your personal email address.

Here are the steps to create a YouTube channel:

1. Go to YouTube. If you are already logged into your newly created Google account, go to your account module and click “My Channel”. If not, please log in through your new brand account first. In the drop-down menu, you will see the option to create a channel, as shown below:
2. Then you will see this page. Click ” Use a business or other name”:
3. Enter your brand account name and click the “create” icon.
4. Then after that you will see this page. Click “customize channel”:
5. Click on your profile in the upper right, then, at that point select “Settings” from the drop-down, as displayed beneath:
6. Select “Add or remove managers.” Then click “Manage Permissions”:
7. Click the “manage permission” button:
8. On the box that pops up, click the icon in the upper right and add the email addresses of the people you’d like to invite to manage your YouTube channel:

2. Optimize your Channel

YouTube optimization makes your business channel search-friendly to both applicable users and users coming through official search engines.

Write a Strong Title

The title is one of the main signals for the YouTube algorithm and the viewer to evaluate the video.

Include relevant keywords. See what words people use to find your channel in the traffic sources analyzed by YouTube. Also look at the Keyword Planner of Google Trends and Google Ads. See if you can add these popular search terms to your title.

Create Great Thumbnails

Even before the title, the thumbnail is the first thing people see. 90% of the best performing videos on YouTube have one thing in common with thumbnails: they are customizable.

Write a keyword-rich description Give priority to the first few lines of the description to provide a short summary of the topic of the video. Insert your zeroed keywords as early as possible. Try not to sound too rubbish. Write coherent, natural sentences.

Add cards, End Screens, Bumpers and Watermarks Cards

Cards, End screens, bumpers, and watermarks are clickable calls to action that can be added to YouTube videos. These elements help your video drive action and attract people to your channel.

Here is an overview of your different options:

Cards: A small transparent CTA that expands when clicked. You can use up to five per video to direct viewers to your website, fundraising events, playlists, etc.

End screen: Up to four clickable frames appear in the last 5-20 seconds. Use them to promote relevant content, your website, subscriptions, etc.

Bumper ads: Non-skippable 6-second video ads that appear at the beginning or end of the video.

Watermark: The custom subscription button is only visible to non-subscribers. To add them to your video, follow YouTube’s instructions.