The Ultimate Guide To Ecommerce Marketing Strategies To Boost Sales in 2021

Table of contents:

  • What is ecommerce marketing?
  • Ecommerce marketing strategies to boost sales in 2021
  • Conclusion

What Is Ecommerce Marketing?

Ecommerce marketing is the process of driving traffic to your online store using various strategies to convert that traffic into paying customers.

Having the right ecommerce marketing strategies are important for all businesses regardless of their size.

  • By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. (Shopify Plus, 2019)
  • By the year 2040, 95% of shopping will be facilitated by ecommerce. (Nasdaq, 2017)
  • 51% of shoppers use Google to research a purchase they plan to make online (Hubspot, 2020)
  • 74% of consumers rely on their social networks to make purchasing decisions (Kinsta, 2020)
  • Around 51% of online shoppers make purchases using their smartphones. (financesonline.com)
  • There are over 2 billion digital buyers in the world. (statista.com)
  • Free shipping plays a decisive role for online shoppers. (Digital Commerce 360)

Ecommerce Marketing Strategies To Boost Sales In 2021:

Content Marketing

Content marketing is one of the effective ways that will benefit your ecommerce store. Engage your audience with valuable and diverse types of content including:

  • Blogs
  • Videos
  • Photos

Creating and sharing quality content will help you rank high in search engines. Supplement your blog content with engaging infographics.

The chances of gaining loyal customers increase if the visitors of your site find your content authentic and useful, and eventually, you might be seen as an authority source in your industry.

Retargeting

Retargeting allows you to advertise to those who have interacted with your business previously. It is one of the best ecommerce marketing strategies that make your leads return to your store and purchase what you are selling.

An advanced form of retargeting known as dynamic retargeting enables you to automatically present the most relevant ads to your retargeting list.

For instance, if a visitor looked at one of your 100 products then that is the only product that will be shown to that person if dynamic retargeting is set-up correctly.

All of the advertising platforms on which dynamic retargeting is available include:

  • Google
  • Facebook
  • Instagram

Dynamic retargeting is beneficial as it allows you to target those who are visiting your website and exploring your products.

Social Media Marketing

Social media marketing allows you to reach your target audience via Facebook, Twitter, YouTube, or other social media sites.

It provides you an opportunity to:

  • Inform people about your products, events, or promotions.
  • Attract the right customers to your online store and connect them with their favorite products.
  • Engage potential customers, drive higher website traffic, and make more conversions.

Before implementing this ecommerce marketing strategy, make sure you:

  • Understand your audience: Know as much as you can about those you are trying to connect with such as their age, the languages they speak, their likes, and dislikes.
  • Select the platforms to promote your brand on Research about which platforms are the right ones for your business and offer you more advantages.
  • Monitor your competition: Keep an eye on the ecommerce marketing tactics of your competitors such as what they post, the frequency of their posts, and the networks they use.

Email Marketing

One of the best ecommerce marketing strategies that will help you to reach your target market is email marketing. Provide consumers with personalized promotional emails, special offers, sales, and discounts. 49% of users prefer to get promotional emails from their favorite retail brands every week. (Statista)

Email marketing can boost your traffic, create a consistent return on investment and increase your revenue, provided it is done right.

Here are the steps to get started with email marketing:

  • Make an email list
  • Choose the types of content to send
  • include personalization
  • Use automation
  • Analyze results

Paid Search

Paid search is a digital marketing strategy used by marketers to advertise on search engine results pages (SERPs) and they are charged for the engagement that those ads get. Paid search advertising helps to drive relevant traffic from the search engines to your site.

In pay-per-click or PPC advertising, advertisers pay every time their ad is clicked on. PPC advertising is offered by various platforms.

Influencer Marketing

Influencer marketing is a type of marketing in which marketers promote their brand or products or services by collaborating with an influential person or someone having huge and engaging followers on social media.

Here are some tips to use influencer marketing for your business:

  • Target micro-influencers: Influencers having 5,000 to 50,000 followers (aka micro-influencers) will charge less and might even agree to promote your brand in exchange for products.
  • Target relevant audiences: Use only those micro-influencers to promote your business whose audience closely resembles your target audience.
  • Select influencers with an engaging audience: The more engaging their audience, the more trust they possibly have amongst their audience, which means their posts will be more effective to promote your business.

 

Product Photography

If people like what they see, they are likely going to buy it which will increase your revenue. Regarding product photography for your ecommerce business, make sure to put high-resolution images of your products on your ecommerce website.

Avoid blurry, dark, dull, and distorted images with busy backgrounds. Capture quality images with proper lighting and clean backgrounds and you are likely to get the best possible conversion rates.

Product Videos

Increase your revenue by including product videos in your marketing. Product videos are used by many top ecommerce brands on their product pages to show how their products work and the value they provide to their customers.

Product videos will also work and benefit in other parts of your marketing, particularly social media.

Google Shopping And Search

The ability of Google Shopping to bring better-qualified traffic and higher conversions makes it one of the best ecommerce marketing strategies in 2021. Google puts your physical products directly before the eyes of potential customers by presenting images in search results and also entices them to take action.

Google Shopping ads generate 76.4% of retail search ad spend. (Adthena)

You have to take the following steps in order to use Google Shopping:

  • Form a Google Merchant Center account
  • Optimize your product pages
  • Link your Google AdWords account
  • Create a campaign

 

Shopping Cart Abandonment

Shopping cart abandonment is when a potential customer adds a product to the shopping cart of a website but does not finish the transaction.

The shopping cart abandonment rate is an essential metric that should be monitored by ecommerce sites.

  • Your profit is drained by the shopping cart abandonment.
  • You can boost your revenue by eliminating abandonment.
  • A high abandonment rate could mean a poor user experience or a broken sales funnel.

Conclusion:

Ecommerce marketing is important to create brand awareness, boost conversions and increase your sales. Make sure to implement the strategies explained above to stand out from the crowd and outshine your competition in 2021.

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