Shopify is a Canadian multinational e-commerce software company headquartered in Ottawa, Ontario. The company’s proprietary platform is used for online stores, retail point-of-sale systems, and mobile commerce. It is also the name of the proprietary e-commerce application the company developed. Among its many features are an e-commerce website builder, a retail point-of-sale application, and mobile commerce.
The user interface of Shopify is easy to use. Once you’ve created your shop on the platform, you can choose from one of the many free or premium templates. Themes are contemporary and easy to customize, and you can manage your inventory, add products, and create discount codes. You can even edit your theme to match your business’s brand identity. Once you’re done, you can customize your store to look and feel just the way you want it.
Before you make your choice, check out this Shopify review. It covers the pricing system, Site builder, Point of Sale, and Multicurrency options. You’ll find out if Shopify is right for your business! Here’s our quick comparison of the features:
Site builder
Getting your ecommerce site online can be a tedious task, especially if you don’t have any experience building websites. That’s why it’s so important to choose a platform that makes website creation easy and painless. Not only will this help you launch your store faster, but it can also save you a significant amount of money – hiring a web designer can run you upwards of $10,000!
If you’re new to online retail and are interested in creating a website for your business, you’ll be pleased with the simplicity of the Shopify website builder. You’ll be able to add products, manage inventory, set up collections, and even sell gift cards. If your product is clothing-related, then this website builder is perfect for your needs. You can also give your product an appealing search engine look and optimize your site with SEO keywords.
If you’re not sure how to get started, you can use the Shopify Themes shop, which offers several templates. These themes are free, but are limited to just a few selections. You can customize a few themes to suit your needs, or create your own. Themes can be customized to include a blog section and product catalogue. You can even change the colors and fonts on your site. And the best part is that all themes are compatible with Shopify’s products and are easy to manage.
Point of Sale
You’ll be able to sell products on your website and accept credit cards at your physical store with Shopify’s integrated POS. Shopify’s POS also helps you keep track of your customers. You can easily track your purchases and make sure your customers always leave happy and satisfied. The system also lets you keep track of all your customers’ information so you can turn them into brand advocates. You can even create profiles for your customers and add their information to those profiles.
You’ll be able to keep track of every order and customer’s preferences for products, allowing you to customize your email campaigns and make the most of your marketing efforts. You can even use Shopify’s POS on your mobile devices for easy customer management. It can help you send out email blasts with helpful content and build trust with your email list. And with mobile support, your customers will love you for it.
Another great benefit of Shopify POS is that it unifies all sales channels. The platform lets you see how your brand is doing and what needs improvement. With Shopify’s POS, you can easily track sales, inventory, and customers and use easy-to-read reports to analyze what’s working and what’s not. If you use a different POS, it may be difficult to see the results of your efforts.
Pricing
The price of your products is an important part of the success of your online store, but what about when you’re trying to make a profit? How do you set prices? This is not an easy question, but it’s one that many entrepreneurs have no clue how to answer. Fortunately, Shopify has a solution. Using coupons and discount codes to promote individual products on your store will help you achieve both of these objectives.
The app called Quantity Breaks will manage pricing on your Shopify store. It lets you customize your prices to reflect volume discounts and bulk discounts. You can also create unlimited variants of products with this app. The only catch is that you’re limited to 100 product variants. That means you’ll have to juggle a wide range of prices to make a profit. But once you’ve got the right tools, setting up your pricing is easy.
Before you start setting up pricing on your Shopify store, you need to create a list of products. Choose a product from the list, then click “Edit” on the right side of the page. If you have a different cost for each product variant, you can change them all at once. Alternatively, you can create variants with a different cost for each product. Afterwards, you can change the price to a percentage of the unit cost or a 100% price.
Multicurrency
While Shopify is known for its ease of use, it also offers several additional benefits, including the ability to change the currency of your store. For example, if your store is located overseas, you can offer your customers the option to pay in the currency of their country. Shopify Payments is the preferred method for global sellers, and supports over 130 different currencies. Multicurrency is great for global businesses because it lets customers purchase in their own currency throughout their entire purchase journey. The feature works by allowing customers to choose the currency from a selector or by the store itself.
You can enable multicurrency on your Shopify website with just a few clicks. The first step is to enable the Shopify Payments feature. This feature allows you to sell products in different currencies, and automatically converts prices according to current exchange rates. If you want to manually set the exchange rate, you can do so via the Payment providers page. Make sure to use the latest exchange rates. You may also want to add foreign currency manually in the settings.
Once enabled, multicurrency on Shopify will automatically detect the geolocation of your customers and convert your default currency to another currency. To switch currencies, navigate to the Payment providers section and select the one you prefer. Be sure to check the chain of payment providers before committing to one. Once set up, you can preview the integration by filtering and searching in your preferred currency. Once you’re satisfied, you can begin selling your products in multiple currencies.
Security
If you’ve ever experienced security issues with your online store, you’re not alone. Unfortunately, Internet bad guys know how to get into your account. We all have multiple accounts and the same passwords across the board, so hackers can try to guess our passwords on these sites. But luckily, Shopify has built-in protections against brute-force attacks. You should also enable two-step authentication to increase your store’s security.
An important feature of Shopify security is its payment system. The payment security system is designed to prevent theft or fraud. This system helps protect both you and your customers. Without effective security, your store can be vulnerable to identity theft and financial loss. To ensure that your payment system is secure, Shopify has integrated security features that make payments safe and easy. The security system is the heart of Shopify, and it’s a feature that most small business owners overlook.
Although Shopify’s security system is top-notch, it’s not fool-proof. Even if it has rock-solid security at its core, you still need to do your part. Here are some ways to tighten your store’s security. Don’t be afraid to ask your shop owner about security. After all, security is everyone’s business. So it’s critical to take the right steps to protect your online store.
Easy to use
The cost of running a Shopify store is relatively inexpensive compared to a traditional retail website, hosting, and software. Shopify is cloud-based and hosted, allowing users to access it from any connected device. Its host handles server maintenance and software upgrades, allowing commerce business owners to keep up with their business wherever they go. A commerce business typically requires a multitude of tools for managing products, payment processing, and shipping. Shopify simplifies these tasks by grouping disparate technologies into a single platform.
Easy to use Shopify offers many features to enhance the overall efficiency of your online store. The platform features a comprehensive app store with thousands of apps and extensions. Apps are available for a variety of purposes, from tracking customer data to email marketing. You can also build discount codes and gift vouchers for your customers. All themes are fully integrated with social media icons. A Shopify kit also works like your virtual employee, suggesting marketing tasks based on the performance of your store.
Conclusion
The platform also includes extensive customer support and a large database of FAQs. It also has phone support and email/chat support with real knowledgeable reps. A major drawback of other eCommerce platforms is that they are difficult to customize. Nevertheless, Shopify’s extensive app store has helped many business owners create an eCommerce website in just a few hours. With its wide array of apps, even non-technical users can start selling goods within minutes.
At PROS, we have a team of experienced and highly-skilled Shopify developers that will help you migrate from an existing platform or create a new store from the ground up. Get in touch with us today.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.