The Shopify Ecommerce platform has really taken the web by storm. Many people are saying that it is the best platform available for an online business to operate on. But there are some cons associated with this awesome Ecommerce software system. This will help you decide if this is the right thing for your online business.
The biggest con that we have seen with the Shopify Ecommerce platform is that it is very expensive to customize. The cost of a product or a group of products can increase dramatically if you want to add new features or customize the existing one. There are some ecommerce systems that allow you to create an online store very easily but then limits you in the customization department. When shopping around for an ecommerce solution, make sure that you do not fall into this trap.
Another big con that many are experiencing with Shopify is that the customer support doesn’t live up to expectations. Some have experienced long hold times when they are trying to get an answer to a problem. This may seem like a minor con but it can be very detrimental to your business. If the customer support is not good, you may end up losing a lot of sales because you’ll have to spend more time on call waiting to get an answer.
Also, there was a time when the Shopify Ecommerce platform did not have as many functions and features as the competitors. But, they have added quite a few in recent months including the super useful custom login and password API, Google search box integration, mobile optimization and page editor and user profile builder. However, if you’re only starting out, it may take awhile for you to understand and feel comfortable using all these new functions. So if you haven’t built an online store before, you may want to wait to integrate these functions until you have built an ecommerce site with lots of functionality already in place.
There is also another big issue that many are having with Shopify and that’s the number of abandoned carts that are using their platform. A few weeks ago, they disabled the ability for their customers to use their own shopping carts with their store. Now, they are requiring all new requests for carts to be submitted via the android application store. While it may seem like they are protecting their functionality, they are in fact preventing retailers from properly securing their Android apps.
So, is there a way around this? Fortunately, there is a way to have your Google application accepted directly through the Google Play appstore. Just go into Settings > Apps and make sure that you are allowing Google checkout to be integrated into your online store. Once you have done this, your Shopify ecommerce platform will take over and will no longer prompt you for a username and password. You will not be allowed to have an existing Google account to sign in to so you will need to create a new account with Google or create a separate login.
However, many shopify users are not happy with this change. They feel as if they have lost their control over their own online store because now all orders have to go through Google and any modifications or updates to the product can no longer be made. If you are among these online store owners, then we have good news for you! We have developed a proprietary software solution that allows you to manage your Google Store exactly the way you want to, even while still using the same ecommerce features that are available on the Shopify webstore.
This solution is built right into the Shopify ecommerce platform and uses the same formats as the Shopify templates and themes. In addition, it comes bundled with a premium Google XML Sitemaps generator that makes creating easy. Best of all, you don’t have to know any programming code whatsoever! This solution is fast gaining popularity among professional developers who are increasingly making the choice to use Shopify for their business needs.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.