Table of Content
- What is Instagram Threads?
- How to Create Instagram Threads
- Instagram Threads Safety
- Features of Instagram Threads
- Key Benefits of Instagram Threads for Businesses
- Tips for using Instagram Threads
As of January 2023, Instagram Threads has over 100 million active users. The app is most popular among Gen Z users, with over 60% of users being under the age of 24.
Threads is an innovative application (of sorts) developed by Meta, a company that owns popular platforms such as Facebook, Instagram, and WhatsApp. Created by the talented team behind Instagram, Threads is positioned as a platform where users can share textual updates and participate in public discussions.
Indeed, if you’re reminded of Twitter, you’re on the right track. It seems that Meta has spotted a potential gap in the market for a microblogging social network that isn’t beset by some of the issues currently facing Twitter. Interestingly, a similar app also called Threads was announced in 2021 but we’ve not heard much about it again until now, when the app seems to have had a revamp and relaunch.
How to Create Instagram Threads
Instagram Threads is a standalone app that allows you to connect with your closest friends in a more intimate way. With Threads, you can share short text updates, photos, and videos, as well as see who’s online and available to chat.
- To create an Instagram Threads account, you’ll need to have an existing Instagram account. Once you have an Instagram account, you can download the Threads app from the App Store or Google Play.
- Once you’ve downloaded the Threads app, open it and sign in with your Instagram account. You’ll be prompted to create a profile for your Threads account. You can choose to import your Instagram profile picture and bio, or you can create a new profile.
- Once you’ve created your Threads profile, you can start sharing updates with your close friends. To share an update, tap the “+” button at the bottom of the screen.
- You can then choose to share a text update, a photo, a video, or a link.
- You can also reply to updates that your friends have shared. To reply to an update, tap the “Reply” button below the update.
Instagram Threads is a safe app to use. The app has a number of safety features, including:
- Privacy settings: You can choose to make your Threads account private, so that only your approved friends can see your updates.
- Two-factor authentication: You can enable two-factor authentication for your Threads account, which adds an extra layer of security.
- Reporting tools: If you see any inappropriate content on Threads, you can report it to Instagram.
Features of Instagram Threads
- Threads are chronological: Threads are displayed in chronological order, so users can easily follow the story from beginning to end.
- Threads are private: Threads are private by default, so only your followers can see them.
- Threads are shareable: Threads can be shared with other users on Instagram, or they can be exported to other platforms.
- Threads are interactive: Threads can be commented on and liked, just like regular Instagram Stories.
Key Benefits of Instagram Threads for Businesses
- Threads can be used to tell more complex stories: Threads can be used to tell more complex stories than a single Instagram Story. This is because Threads allow users to share multiple photos and videos in a row, and they can also add text and stickers.
- Threads can be used to share more detailed information: Threads can be used to share more detailed information than a single Instagram Story. This is because Threads allow users to write longer captions, and they can also add links to websites or other resources.
- Threads can be used to build relationships with customers: Threads can be used to build relationships with customers by giving them a behind-the-scenes look at your business. This can help you to show your customers that you are a real person or team, and it can also help you to build trust and credibility.
Importance of Instagram Threads
Instagram Threads are an important new feature for businesses because they allow businesses to tell more complex stories and share more detailed information with their customers. This can help businesses to build relationships with their customers, to increase brand awareness, and drive sales.
Tips for using Instagram Threads
- Use Threads to tell stories: Use Threads to tell stories about your business, your products, or your customers. This can help you to engage your audience and to build relationships with them.
- Use Threads to share detailed information: Use Threads to share detailed information about your business, your products, or your services. This can help you to educate your audience and to answer their questions.
- Use Threads to build relationships with customers: Use Threads to build relationships with your customers by giving them a behind-the-scenes look at your business. This can help you to show your customers that you are a real person or team, and it can also help you to build trust and credibility.
Instagram Threads are a powerful new feature that can be used by businesses to tell more complex stories, share more detailed information, and build relationships with customers. By using Threads effectively, businesses can increase brand awareness, drive sales, and build stronger relationships with their customers.
Meerashri Thakar is a Digital Marketer and Content Marketing specialist with experience in generating SEO-optimized content and has made content on Product, Shopify, Drupal, Digital Marketing, etc.