An internet marketing funnel is an online marketing technique used to generate new leads for business. It helps in enhancing sales and establishing a loyal relationship with the consumer. Some online marketers believe that internet marketing funnel starts at a landing page or sales page of a particular website. However, that is not entirely true as it actually starts with content creation and sharing on various platforms.
The shape of a digital marketing funnel is like an upside down pyramid. Top position is reserved for lead potential customers, the middle is for call to action (mentioning services, sign up and contact us CTA) and at the bottom, leads are converted into customers. It is important to communicate with your leads properly, capture them and finally value them.
Stay with us as we talk about the various processes involved in internet advertising funnel below:
1) Call To Action (CTA) Guarantees a Successful Landing Page:
In digital marketing funnel, landing page, sometimes known as a “lead capture page” or a “lander” is a purpose designed page which helps to prompt a certain action or result. A call-to-action (usually abbreviated as CTA) plays an important role for a successful landing page. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a “call” to take an “action.”It’s the page of your website on which visitors arrive at after clicking on a particular link. It can be your homepage or any other page on your site.
2) Get Effective Software To Capture Leads/CRM:
There are lots of software tools used to develop Customer Relationship Management (CRM) in order to generate leads for your business. Salesforce is probably one of the most used platforms in online marketing. It is a template based and cannot be customized fully. This software has lots of features which help to track all the steps in your sales process. With over 2 million users, it offers best customer support tools, Chatter Tool, Marketing Tools, Bulk Emailing, strong social media integration, and Google Apps integration. Besides Salesforce, SugarCRM is open source software which enables you to customize the database and interface based on your needs. This also provides a large community of 3rd party tools and add-ons to make online marketing easier. It is also used in marketing automation using HubSpot, Infusionsoft or Marketo for an end to end marketing funnel management.
3) Drive Traffic To Landing Pages Via PPC, Social Media Marketing, Media Buying:
A successful inbound internet digital marketing strategy relies on incredible amounts of content. Landing pages are a great addition to content strategies since they can be shared in social media, used as the focus of dedicated email send campaigns, be linked in PPC ads, and get found in organic search.
How Landing Pages are Used?
- Traffic is drawn from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords that a searcher used.
- Visitors come from a link in an email to a landing page designed to prompt a purchase.
- Traffic is gained from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
- You can also get traffic from organic sources
4) Ensure to Follow up with Your Leads via Phone/Email:
As an online marketer, you need both phone and email to follow up your leads. A ‘Follow-up Protocol’ is important which should be developed before starting on this process. It is usually about the schedule of phone calls and emails, what to talk about, how to deal with, what to include and what not, how to get Commitments from leads and more. First, you should focus on connecting with the lead, rather than on explaining the features of your products or services. Be sure to keep your emails and conversations light. Make them feel that you are really interested in solving their problems. Make sure your emails should lead off with a purposeful, appealing subject line. It should be clear, catchy and well crafted.
5) Close the Deal and End Up With Increased Conversions and ROI:
Set up goals and funnels in Google Analytics and keep them properly updated and maintained. If set up right, they will give you an idea where and why you are losing traffic and in which direction you will find the greatest opportunities. Building a better plan that is result orientated is the best approach to increase leads, sales, the rate of investment (ROI) and track accountability for your online marketing efforts.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.