Think of PPC marketing as a faucet, which you can turn on, and active shoppers begin pouring into your website, wanting to know about your services. It’s a wonderful method to drive leads and sales when you want to. And you also have the ability to pause it or turn it off. This type of advertising suits a huge range of businesses and PPC ads are a significant part of the marketing budget in many industries.
What Is Pay Per Click Marketing?
Pay-per-click (PPC) marketing or paid search is an online advertising model in which advertisers are charged each time an internet user clicks on one of their ads on search engines like Google or Bing. PPC is a rapid way to bring new business in the door. Instead of trying to “earn” those visits through organic traffic, you can buy visits to your website.
How Do PPC Advertising Boost Sales?
PPC services allow you to have much control over your campaign performance due to data collection. You can deliver your ad to a particular audience and know whether it reached them successfully or not.
It allows you to know how appealing your ad is and then changes can be done to improve campaign performance. Above all, you will know who clicked through to make a purchase, with the help of advanced analytics and tracking tools.
To sum up, PPC services allow you to:
- Gather data that allows you to create measurable results
- Save more on advertising charges when you optimize your ad campaign
- Invest more wisely when you know what is working for you
- Make progress at sales when you reach customers who are almost certainly going to convert
5 Reasons You Need PPC Marketing Right Now
Using the lens of digital marketing, pay per click marketing is the most economical way to boost your business and that too within your allotted media budget.
Below are the top reasons why is it ideal to invest in PPC marketing right now:
- See Results Quickly
A simple ad can actually be generated and permitted within 24 to 48 hours. And your ad can bring profitable results from day one provided you do it correctly.
- Everyone Is Online
Your target audience is online more than ever as everything has become available online from basic needs to work and school, as a result, your lead pool has expanded.
- Cost Per Click Is Down
Costs per click (CPCs) are down and at one point reduced by six percent throughout all verticals. CPC bidding has become more affordable, which allows you to save more on your ad budget and get higher returns.
- Your Competitors Are Less Visible
Big players have become less visible due to cost-cutting across all industries. It gives a wonderful chance to get noticed online, particularly for businesses new to PPC.
- Get Ahead Of The Holiday Rush
The peak in consumer spending is about to reach. Develop a PPC advertising strategy early to let your business beat the holiday rush and lead your competitors.
3 Steps To Get Started With PPC Advertising
There are proven techniques that make PPC strategies successful but some steps need to be taken to see the desired result.
The following are three actionable steps to get started on a PPC strategy:
- Redefine Your Target Audience
PPC allows you to place your products and services in front of your ideal customer online. Go back to the profile of your target audience and benefit from the latest methods to find them online.
- Choose The Right Platform
The top PPC platforms include Google, Bing, and Facebook but it will still vary for each PPC advertising agency. Every client is unique which makes it crucial to select the right avenue to deliver your message to your target audience.
- Conceptualize Your Campaign
Make sure your core campaign is substantial and appealing. Invest time to develop a winning campaign concept to get a high return on ad spend (RoAS).
Develop A Winning Pay Per Click Advertising Strategy
Continuous audience analysis and optimization is a must if you want to win with pay per click advertising. Nowadays technology allows for easy ways to regulate your digital strategies and quantify the impact. Your strategies should evolve as your target market’s experiences are evolving.
The most common PPC Advertising platforms are:
- Google AdWords
- Bing Ads
The most common PPC Advertising social media platforms are:
In order to build a robust foundation for long-term results, you need to set realistic PPC goals, refine your targeting strategies, and optimize your ad campaigns.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.