How Financial Firms Can Use Marketing Automation to Grow Profits

Various financial firms are experimenting with marketing automation a limited number of them create a complete program that they use through their whole customer journey. Huge operational and marketing analytics data is gathered by firms much before a prospect turns into a client. If news customers are growing and the existing customers are staying [...]

By |2019-07-23T20:36:39+00:00July 23rd, 2019|Blog|0 Comments

How Artificial Intelligence Is Driving Marketing Automation

Marketing automation is an industry that is growing quickly which is why the majority of the companies are already using some form of marketing automation. Marketing automation can use artificial intelligence (AI) to better target customers. With the growth of the industry, the use of AI in marketing automation is also increasing.  It has [...]

By |2019-08-30T18:30:37+00:00July 19th, 2019|Blog|0 Comments

Top 10 Strategic IoT Technologies and Trends

The latest strategic Internet of Things (IoT) technology trends will boost digital business innovation in the coming years. Key emerging IoT trends and technologies also demand CIOs having necessary skills and partners. There are ways using which CIOs can lead their businesses to discover IoT opportunities and make IoT projects a success. New opportunities [...]

By |2019-07-17T20:28:26+00:00July 17th, 2019|Blog|0 Comments

Top 6 Digital Transformation Trends In Healthcare

There was a time when scheduling a doctor’s appointment or getting any tests done would take days. But now healthcare is experiencing a constant and huge shift in order to provide better customer experience. The digital transformation trends, just as in other industries, is increasing in healthcare as well. The revolution of digital transformation [...]

By |2019-07-10T20:20:05+00:00July 10th, 2019|Blog|0 Comments

The Ultimate Guide To Ecommerce Product Marketing

Learning about product marketing can help your bottom line and the can have a positive influence on the success of your products. What Is Product Marketing? The system of introducing an item to market, endorsing it, and selling it to a customer is known as product marketing. It involves identifying the product’s target audience, [...]

By |2019-07-02T20:14:01+00:00July 2nd, 2019|Blog|0 Comments

Ecommerce Technology Tools And Customer Engagement

If you want your brand to be successful, create engaged audiences and excellent customer experience. You have to make the tough process of buying seem easy. Top-Notch customer experience is so profitable that the customer experience and relationship management software market alone is considered to be worth US$48.2 billion and it is gradually rising. [...]

By |2019-06-28T15:19:35+00:00June 28th, 2019|Blog|0 Comments

7 Things We Can Learn From Ecommerce Giants

Ecommerce is a growing market, and more and more businesses are starting to leverage its power for themselves. However, most people only think of ecommerce in terms of industry giants. Retailers like Amazon seem to be the driving force behind this ecommerce gold rush.  Ecommerce is a big business and is getting bigger every [...]

By |2019-06-27T21:44:48+00:00June 27th, 2019|Blog|0 Comments

15 Important Conversion Metrics & Business KPIs You Should Track

Digital marketers use diverse strategies and techniques to promote their services and products online but tracking results of online marketing is usually difficult and time-consuming. Measuring the achievement and profitability of their marketing campaigns is the biggest obstacle for marketers in today’s world. Therefore marketing teams use values like Digital Marketing Metrics and KPIs [...]

By |2019-06-10T19:32:06+00:00June 10th, 2019|Blog|0 Comments

Digital Transformation of Banks

Digital disruption is happening at all levels in the banking industry so much so that if banks don’t think in new and innovative ways, they will be reduced to a mere back-office utility. The impact of different business models on the current banking revenues could be huge. Incumbent banks are gradually becoming vulnerable due [...]

By |2019-06-07T20:33:39+00:00June 7th, 2019|Blog|0 Comments

How to Structure Google Ads Text Campaigns for Ecommerce

Promoting an ecommerce business through text-based, pay-per-click advertising has numerous advantages. They seem simple ads but they appear much higher on a search results page than organic listings. They can help you to reach your potential customers and those who are actively looking for those items that you sell. The way an account is [...]

By |2019-06-06T22:13:10+00:00June 6th, 2019|Blog|0 Comments