Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit from.
Here are 7 Essential Google Analytics Reports for Your Website:
1. Landing Pages Report – To Check Pages for High Bounce Rates and Low Conversion Rates
Your top most landing pages are important to optimize for the reason that they regularly get excessive traffic, and are the opening pages your customers see on your website. If visitors’ don’t see what they are looking for, they will leave your website. To develop your website with this report, take out your landing-pages report for the last thirty days. Then check which among the top ten pages have maximum bounce rate i.e. above 50% and which have lesser than website usual goal conversion ratio. Then optimize these less performing pages first – call-to-action buttons, improve headlines, graphics and more. Optimizing these pages will help you to increase visitors’ engagement and the probabilities of converting them for your crucial website goals.
2. In-Page Analytics Report – What Parts of the Website Are Important for Visitors
Don’t think you know what people are clicking on and what they are doing on your website. It might be often unlike than what you may expect. Use the in-page analytics (click map)  feature in Google Analytics on your important pages to increase better understandings into your visitor’s journey and movement around your website. Then based on the perceptions you discover and to enhance traffic on your website, you must concentrate on your visitor’s involvement on more crucial links. This can be achieved by de-emphasizing less beneficial links from crucial pages, and rearrange your navigation menus to concentrate on major website goals.
3. Browser Report – To Check the Less Conversion Ratio Performers
Your webpages can occasionally look somewhat changed or even breakdown in few browsers regularly because of small alterations in what way browsers demonstration CSS code. This can surely be the reason for loss of leads or sales!
To ensure this isn’t adversely impacting your website, you must regularly check the Browser & Operating system report and take care of it so that your conversion ratios aren’t much lesser for some browsers. If you notice ones that are considerably poorer on this report, you should move ahead and look for technical glitches like CSS interpretation problems and solve them instantly.
4. Traffic Overview Report – To Check Lesser Performing Traffic Causes
Refining the ‘quality and quantity’ of your traffic has massive influence on your website conversion rates, leads or sales, and it’s important you gain understandings into traffic progress and optimize the main sources.
To help you get better understanding of this, take out the Channels Report (as Google terms it) and check top 10 traffic sources or channels with great bounce rates that is above 50%, and as well for channels that appear low or disappeared from the top 10.
For instance, you might find your e-mail traffic is not as abundant as you had expected for or is not converting fine, so you must optimize your e-mail marketing promotions soon. This applies for your website search engine optimization (SEO) and paid search too.
5. Mobile Overview Report – Mobile/Tablet Traffic Insights
Mobile traffic is increasing at a greater pace, projected to account for almost 50% of most website traffic in 2016 and these website visitors have very diverse needs because of small screen sizes, and regularly convert much lesser than normal website traffic.
To get insight into your mobile/tablet traffic and its growth, you have to check on mobile overview report. Here you are required to check just how great your traffic ranks are for both tablet and mobile devices, and check what the conversion ratio is for each. If your website conversion rate  is low (less than 2%), you must check your website on that device for user interface (UI) issues and fix them immediately. Also, your website is mobile friendly based on responsive design to deliver a seamless experience to the user (UX) across all devices.
To boost your conversion rates, it is crucial to have a mobile/tablet optimized website as quickly as possible.
6. Top Pages Report – To Analyze The Important Missing Pages and High Exit Ratio
Your top pages report can comprise some factual gems for understandings – not only what your top ten pages presently are.
First you may check if some of your top pages have great exit rates (if any, optimize those immediately) and similarly check if any pages connecting to your main objectives seem lost from this report otherwise have little traffic. For instance, maybe few persons are visiting your ‘About Us’ or ‘why us’ page, – making links further noticeable to this page will surely increase leads or sales.
7. Content Efficiency Report
This report is used to focus on important metrics that will help you find which pages are working great and which ones require a slight optimization. It’s particularly beneficial for websites that yield loads of content. This report help marketers reply vital queries like which copy is most appealing? What sort of content (pictures, videos, reviews, demos etc.) do visitors look for? With these insights marketers may improve their websites content efficiency.
Conclusion
Installing these Custom-Report features in Google Analytics and then branding them even more rendering to your requirements can save your time and most probably reveal understandings about your numbers that you hadn’t predicted.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
