Magento e-commerce platform is one of the most search-engine friendly software platforms on the internet. To improve your website traffic and visibility there are many options provided within Magento that you can implement to improve your website keyword rankings and visibility in search engines (Google, Yahoo & Bing etc.. ). We have compiled a set of easy to follow tips for optimizing Search Engine Optimization (SEO) in Magento e-commerce, to make sure customers find your store and find the right pages in your store when they are searching for items.
Magento SEO TipsThese tips require knowledge of the Magento admin panel. Please consult with your Magento expert:
- On-Page Search Engine Optimization (SEO) is very important for your website to rank properly in search engines like Google, Bing & Yahoo. In the Magento admin panel “Search Engine Optimization” menu, set the “Server URL Rewrites” option to “Yes” to remove “index.php” from your URLs and generate more search engine friendly and readable URLs.
- Go to System >> Configuration >> Design >> HTML Heads.
Change the “Default Robots” setting to “INDEX, FOLLOW” so that search engines can index your website and show it in search results. - To help Google index your site, generate a Google Sitemap automatically: System >> Configuration >> Google Sitemap.
- Add a “Google Webmaster Tools verification tag” in Magento: System >> Configuration >> Design >> HTML Heads .
Put your “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts” - Enable “Google Analytics” by going to this path: System >> Configuration >> Google API. Set “Enable option” to “Yes” and type your Account Number in the box
- Ensure that you site is available to search engines by with a “robots.txt” file containing instructions that direct search engines to the URLs you want to appear in search engine results
- Write good descriptions for your new categories, products, and pages that include several words, so that search engines can accurately reveal those pages when potential customers shop for related ideas or items.
- Use descriptive names for your images, as well as the “title” and “alt tag” for the given image. In ecommerce website, such practices ensure that products are tagged under proper names.
- Avoid duplications in URLs,: System => Configuration => Catalog => Search Engine Optimization, and set “Use Categories Path for Product URLs” to “No”
- In the “Search Engine Optimization” menu, set the “Server URL Rewrites” option to “Yes” to remove “index.php” from your URLs and generate more search engine friendly and readable URLs.
Many other aspects of Google rich snippets, authorship are important to improve your Click Thru Rates (CTRs) for your website.
Also, GoodRelations and schema.org can make granular information such as prices, product reviews, and description SEO friendly to further improve your CTRs.
For more info, please contact our Magneto developers for a FREE consultation or call us today at 619.567.9322.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
