Shopify Page Speed Optimization


Shopify speed optimization is the time it takes from the browser’s request for a page to the browser’s completion of processing and rendering the content.

Time is money in e-commerce. Shopify page optimization is the key to success for any e-commerce website including Shopify e-commerce. Some of the key benefits for improving Shopify speed optimization services are:

  • Better user experience
  • Higher conversion rates 
  • Better Google search ranking since page speed is an important SEO factor
  • Higher customer engagement = HAPPY CUSTOMERS

As a leading Shopify Page speed optimization agency, PROS has highly skilled Shopify page speed optimization developers that increase the loading speed of your Shopify store and make it lightning fast. Our experienced developers remove bugs and clutter from your Shopify store to make it lighter and easier to render.

Please get in touch with us for your Shopify Page Speed Optimization projects. Click here or call (858) 775-3645


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Why is Page Speed Important

In today’s dynamic world, where everything needs to be updated, professionals and agencies offer Shopify speed optimization services that the majority of businesses that want to make an identity in the online world opt for. To prevent losing organic traffic and, on the contrary, to boost it, Shopify page speed optimization for your websites becomes a necessity rather than a preference. This can only be done after a thorough analysis and identification of the key details that affect the load time of the website.

User experience is affected by page speed, which can make or break your site. A faster page speed provides a better user experience, increasing page views and conversions while decreasing bounce rate. Let’s go over the advantages of improving Shopify page speed optimization in greater detail:

  • It has an impact on your customers’ shopping experience.
  • It influences your customers’ purchasing decisions.
  • It has an impact on your conversion rate.
  • Pages with load times of 0-2 seconds have the highest e-commerce conversion rates.
  • It has an impact on your bounce rate.
  • Page experience has an impact on the accessibility and overall performance of your website.

Our Range of Shopify Page Speed Optimization Services

Image Optimization

Image optimization for Shopify page speed optimization entails compressing and resizing images while maintaining their quality in order to provide a consistent customer experience and improve top search engine ranking. It entails including text attributes such as optimized captions, titles, and alt texts.

Decreased HTTP requests

PROS helps in increasing the page speed of Shopify store. Our Shopify Page Speed optimization experts take appropriate steps in decreasing the HTTP requests from server and hence increasing the speed of your Shopify Site.

Deleting Redundant Apps

Redundant Shopify apps tend to affect the loading time of a Shopify store and hence decreasing its speed. Our Shopify Page speed optimization experts remove useless apps from your Shopify store to increase its speed.

Preload Fonts

Fonts Play an important role in impacting the page speed of Shopify store. Our experts use lighter fonts to make the Shopify page lighter and thereby increasing its speed.

Lighter Themes

Themes have a huge impact on the page speed of Shopify store. We use lighter and custom-made themes for your Shopify store that tend to increase it's speed and decrease loading time.

Optimizing HTML & CSS

Optimizing Javascript and CSS play a major role in Shopify speed optimization. The same logic used for preloading web fonts can also be used to preload Javascript and CSS.

Why Choose Shopify Page Speed Optimization from PROS?

Our technical expertise and professional Shopify experts enable us to deliver comprehensive development solutions. Since 1996, our professional Shopify developers have delivered end-to-end fully integrated Shopify e-commerce solutions and seamless user experience based on data-driven results:

Single Point of Contact

PROS as your Shopify marketing agency appoints a dedicated project manager for your business needs as a single point of contact.

Global Client Base

We delivered reliable, secure, and fast solutions to leading brands including Nike, Sunset Bamboo, ShopMelissa, AmourPrints, Qualcomm, Sprint, Verizon, Vodafone, Intuit, TurboTax, etc. in over 50 countries.

Agile Development Approach

With years of experience in Shopify marketing services, we follow an agile development approach and offer urgent requirements with our quick deliverables including time-zone flexibility as well.

Extensive Analysis

Before we start with Shopify App development, our Shopify professionals conduct an extensive analysis of your business requirements that produce data-driven results.

24/7 Support

We deliver 24×7 Shopify marketing support services to our global clients as per their time zones.

PROS Shopify Development Services

Shopify Store Setup & Configuration

Partner with PROS to get started with Shopify store setup and configuration in a quick turnaround time. PROS Shopify development company offers custom Shopify development services include image uploads, chatbots, etc.

Shopify Migration

As a reliable Shopify development company, our seamless, reliable and fast Shopify migration services help businesses of all sizes, migrate to Shopify and Shopify Plus from Magento, WooCommerce, etc. Also, we migrate product variants and attributes, order data, customer data, and others.

Conversion Optimization CRO

PROS conversion rate optimization website experts will develop an effective strategy for your business to impact the visitors of your website or a landing page. Connect and convert your customers through your website or the landing page via sales, sign-ups, memberships, etc.

Shopify Integration

Update your Shopify store’s functionality with our Shopify integration services that include ERP solutions like NetSuite, payment gateways, shipping providers, marketplaces like Amazon and Walmart, Shopify social media integration like Facebook and Instagram.

Shopify Maintenance & Support

PROS Shopify web development company offers Shopify support and maintenance services that includes the upgrade of your Shopify platform to the latest version, bug fixing, performance optimization, etc.

Shopify Plus Development

In addition to Shopify development service, Shopify Plus merchants encounter high traffic and hold an extensive database that requires skilled Shopify Plus developers to manage the development and customization of these ecommerce stores.

What Tools Can be Used to Measure Page Speed?

We’ve compiled a list of some of our favorite tools for diagnosing and measuring Shopify site speed optimization so you can see how your site is performing whenever someone visits.

  • Google Pagespeed Insights

It’s always a good idea to get information from the world’s most trusted search engine. PageSpeed Insights is one of many web developer tools provided by Google. IT assigns a score between one and 100 to your website, with anything above 85 considered good. This tool has mobile and desktop versions and measures two things: how long it takes to load the top half of the page and how long it takes to load the entire page. PageSpeed Insights provides recommendations for improving your performance in addition to the full performance report.

  • GTmetrix

GTmetrix is one of the most popular tools for evaluating site speed. The application uses Page Speed Insights and YSlow to generate performance scores and a full report on the current state of your website. GTmetrix is very easy to use, requiring only the URL of the website to be tested.

  • Pingdom Speed ​​Test

The Pingdom speed test, one of the best tools on this list, generates a detailed report divided into four sections: a waterfall chart, a performance score, page analysis, and web history. Page Analytics performs in-depth analysis and displays data on size analysis, domain size, and most requested content. You can easily see trends in your performance history once you have the performance measures and recommendations.

Other Services

Digital Marketing Services

PROS offers a wide range of Digital marketing services that include email marketing, social media marketing, PPC management, etc.

Email Marketing Services

Email marketing is regarded as one of the important digital marketing strategies to enhance conversions.

Drupal Development Services

PROS offers best-in-class Drupal development services. We are market experts in providing expert Drupal development services.

Magento Development

PROS has an expert team of Magento developers that are experts in developing custom Magento stores for enhanced security and customization.

Shopify Development Services

PROS is Shopify development expert that offers scalable and robust Shopify development services. We offer Shopify migration services, Shopify integration services, Shopify support and maintenance services, etc.

Social Media Marketing

Social media marketing is one of the basic strategies in developing a successful marketing plan. Help PROS in upping your social media game and increasing your social media presence.

Web Design and Development

A well-designed website goes a long way in developing and maintaining a healthy customer base. PROS offers robust and scalable web design and development services.

Paid Advertising

Increase the traffic and conversions of your business with scalable and data-driven paid advertising services from PROS. PROS is a highly-experienced and leading paid advertising services company.

Search Engine Optimization

Increase your Sales with scalable and data-driven Search Engine Optimization services from PROS. A website with good SEO score comes on top of search engine results and that is a big chunk that you don't want to lose.

Shopify Page Speed Optimization FAQ's

Your Shopify speed score is determined by how quickly your store performs in a test environment using Google Lighthouse performance metrics. A good Shopify speed score is greater than 50, and speeds greater than 70 are considered excellent!

The features that slow down websites are frequently the most important. Shopify has stated that the Speed Score is primarily determined by apps, custom code, and some “heavy” features in specific shops. The Dynamic Checkout Button, for example, is notorious for causing the Speed Score to drop 20-30 points on its own.

A faster page speed means a more enjoyable user experience. Basically, the faster a page loads, the happier a website user will be. When a customer is pleased with a website, they are more likely to make a purchase.

You should aim for your website to load in three seconds, or two seconds if it’s an ecommerce site. The two-to-three second mark is the tipping point where bounce rates skyrocket – in fact, 40% of consumers will abandon a site after only three seconds.

Your score is based on a weighted average of the Lighthouse performance scores for your store’s home page, the most trafficked product page in the last 7 days, and the most trafficked collection page in the last 7 days.

What is a good Shopify product list CTR? Anything above 5.4% places you in the top 20% of Shopify stores we benchmark for product list CTR, and anything above 8.0% places you in the top 10%.

Users care about page speed because faster pages are more efficient and provide a much better on-page user experience. According to a recent Kissmetrics infographic, if a page takes more than three seconds to load, more than a quarter of users will click away and choose another search result.

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