Media Buying Agency
A PERFECT MIX OF MARKETING & TECHNOLOGY
PROS is an award-winning and highly experienced Digital Marketing and web development company in San Diego. We have over 20 years of experience delivering all types of e-commerce solutions from a simple 10-product store to a global e-commerce brand with several locations, complex integrations, and over 100,000 products.
As your trusted media buying company, we offer cutting-edge, scalable, optimized, and reliable e-commerce solutions for any type of business including CPG, subscriptions, apparel, health & beauty, automotive, high-tech etc. We develop, design, manage, support, launch, optimize and help market your e-commerce brand to give you maximum potential.
WHAT WE DO
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Media Buying Company
PROS has a very refined Media buying strategy that allows us to market the products and services of our clients on a targeted website(s) or an ad network.
Media buying can be one of the most successful steps to enhance a business or online presence of your brand. This will boost your chances for ultimate online visibility and user interaction.
Our media planning process defines and groups target audiences, models their online behavior and recognizes the full universe of online media properties and placements that can reach them. Our experts then map the various audience traffic groups through conversion paths that result in lead generation, meaningful brand interactions and sales.
PROS Media Buying and Planning Strategy
If you want to assure that your marketing efforts don’t go in vain on low-quality traffic and wasted time then identifying your target market is essential. Begin by studying the demographics of the variety of sites where you can gain from advertising – considering sex, age, status, and the location of your visitors. In order to meet the interests of potential customers and leads, thorough planning will assist you to adjust your advertisements.
Before getting a proper perception of the type of customer they want to target, no professional media buyer would plan of getting started with a bid. If you have a certain product or service that you wish to promote, or you’re simply trying to get an idea into the right social circles, you need to make sure that you’re reaching the audience that is most susceptible to whatever you have to say.
PROS has delivered data-driven ecommerce solutions for over 15 years to boost sales and revenues for all types of B2B & B2C industries
Ad buying units include
Media Buying Strategies
The success of your media buying campaign depends to a great extent upon your planning. Inside the world of ads, it’s often about making sure that you have the right look to grab your audience’s attention. If you are unable to optimize your ad, you can end up missing out on some serious traffic because in today’s time responsive design is essential. This means not simply thinking about how your advertisement will look when it comes up on a desktop screen, but also how it will look when presented on tablets, mobile and other devices.
An essential step in managing your online media buying experts is having a budget that has been decided well before time. According to the cash you have to spend, this will allow you to define the methods that are best suitable for the goals you’re trying to accomplish. If you’re buying media for an agency client or your own company, you should always tackle the budget as though it was your own money as having a budget will help you to decide which option is right for you.
Don’t forget to do some comparison shopping while you’re picking the fitting location for your advertisement to be presented. You’ll be capable to see out which ones offer the most competitive rates for the best advertisement positions after you make a list of similar media outlets.
Just like other things in online marketing, extensive and great media buying is all about making sure that you trace everything and examine your results. Until you have solid proof to refer to, how can you know whether your campaign is actually converting people or not?
Media Buying Company FAQs
What Is Media Purchasing? A media buy is when you buy advertising from a media company like a television station, newspaper, magazine, blog, or website. It also comprises ad price and placement negotiations, as well as research into the finest new ad placement venues.
Media buying is an important step in the advertising process. It involves securing ideal locations, placements, and times to run ads to maximize their effectiveness with specific audiences.
Media purchasing agencies are often compensated by receiving a commission on your entire advertising spend. A typical fee is 15% of your overall advertising cost. For example, if you spend $15,000 on newspaper advertising, the media buying firm will receive $2,250.
A media buyer is in charge of selecting and negotiating media space for all commercials. This necessitates a careful balancing act involving the advertisement asset, the accessible media locations, and the ad spending budget.
To develop trust and solid working relationships with clients and media professionals, a media buyer must have great bargaining abilities, excellent communication skills, be a critical thinker, and have strong interpersonal skills.
Media buying is a technique used in paid marketing. The goal is to discover and purchase ad space on channels relevant to the target demographic at the best possible price and at the best possible time.
In the case of an in-house advertising department, the media buyer collaborates with other advertising and marketing departments to develop and execute the campaign. Although the media buyer does not personally manage the campaign, he is in charge of crucial milestones such as media space acquisition.