The new algorithm, dubbed Hummingbird uses conversational search technology to provide people with fast and precise answers based on semantic meaning.
Hummingbird’s quiet but powerful influence
Hummingbird, unlike Panda and Penguin, does not tackle spammy SEO activities or target a specific strategy. Similar to the Caffeine update from 2010, it’s an entirely new algorithm that affects any search conducted by the search engine. Despite its broad influence, few businesses were aware of Hummingbird’s launch because it had little effect on site traffic or rankings, as previous algorithm changes had.
