Brand journalism is a type of unique content creation that may be used to boost news content marketing, with an emphasis on industry trends and developments rather than just promotional copy. Instead of promoting specific products or services, it tries to engage a brand in a dialogue about bigger industry challenges to demonstrate thought leadership or expertise.
Brand journalism adoption and audiences
According to research, companies employ content marketing in 86 percent of cases, and on average, they develop 13 distinct forms of content to achieve their goals. To develop appealing content, most companies are already collaborating with journalists and professional content writers. Strong brand journalism that integrates high-quality content is a fantastic way for B2B and B2C organizations to position themselves as thought leaders in their sectors.
