The bounce rate is the percentage of site visits where visitors arrive on a page and immediately leave.
Any online visit that results in a single page view is referred to as a "bounce." In other words, a bounced visitor arrives on a content page and leaves without clicking on other pages on the site.
Bounce rates and quality content control: The bounce rate of a single page can be a strong indicator of the content’s worth for marketers. Those who come on a page, stay for a while, and then click over to other pages are more likely to convert or return for another visit than visitors who leave fast.
- How to Measure Bounce Rate: Setting up an account on Google Analytics for your website will help you determine your bounce rate. It may be found under "Site Usage" on the main dashboard
