A bid strategy is the approach or method an advertiser uses to determine how much to bid on ad placements to achieve specific campaign goals. Examples of bid strategies include:
- Manual Bidding: Advertisers set their bid amounts for keywords or ad placements.
- Automated Bidding: The advertising platform adjusts bids dynamically based on factors like conversion likelihood or target return on ad spend (ROAS).
- Target Cost-Per-Action (CPA): Focused on achieving a specific cost per conversion.
- Maximize Clicks: Aim to generate as many clicks as possible within the budget.
The choice of strategy depends on campaign objectives like maximizing conversions, brand awareness, or click volume.
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