A banner ad is a rectangular internet display advertising format that drives visitors to a post-click landing page when clicked.
Common web banners and sizes are:
- Full banner: 468×60
- Half banner: 234×60
- Vertical banner: 120×240
- Leaderboard: 728×90
A banner ad occupies precious real estate on a webpage, usually above the fold. Animated web banner advertising outperforms static banner ads and can be quite effective in website banner design, but they must not detract from the message of your ad.
Some of the top display advertising networks include AdRoll, SharpSpring Ads/ Perfect Audience, Google Marketing Platform, Adobe Advertising Cloud, Facebook and Instagram.
