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Project Overview
Skincare by Alana is a premier online retailer and day spa based in San Juan Capistrano, Orange County, offering over 300 curated natural and organic skincare, haircare, and beauty products. Led by licensed esthetician Alana Mitchell and e‑commerce entrepreneur Jared Mitchell, the site positions itself as the “online beautician” – a trusted, one‑stop shop for effective, high-quality skincare brands
Project Implementation
Technolgies used: Joomla, Branding, PHP, User Interface, Web Development
Categories: Design , Development, Ecommerce, Joomla, Marketing, SugarCRM, SuiteCRM
Company Overview
Skincare by Alana is a leading natural and organic beauty retailer founded by licensed esthetician Alana Mitchell. Based in California, the brand offers over 300 curated skincare and beauty products with a focus on expert guidance and clean ingredients. Known for personalized consultations and professional-grade products, the company partnered with PROS to scale its ecommerce operations—growing from $100K to over $20M in annual sales.
Solutions Delivered:
PROS worked closely with Skincare by Alana to deliver a powerful combination of ecommerce development and marketing consulting, including:
- Shopify Ecommerce Development: Custom Shopify theme tailored for a premium skincare experience with intuitive UX, product filters, and mobile responsiveness.
- Conversion Rate Optimization: Streamlined product pages, enhanced filtering (by skin concern, type, ingredient), and optimized checkout flow.
- Email Marketing Automation: Built advanced flows including welcome series, browse abandonment, cart recovery, and post-purchase upsells.
- Consulting on Sales Funnels: Created an optimized funnel strategy with a “Free Skincare Consultation” lead magnet to drive conversions.
- SEO and Content Strategy: Improved product descriptions, metadata, blog content, and informational pages to boost organic traffic.
