Deep linking directs users to a specific page within a website or app instead of a generic homepage.
Why It Matters
- Better UX – Reduces clicks needed to find relevant info.
- Higher Conversions – Sends users straight to product or offer pages.
- Improved SEO – Spreads link equity to deeper pages.
Types of Deep Linking
- Traditional Deep Links – Standard links to a subpage.
- Deferred Deep Links – Guide users even if they need to install an app first.
- Contextual Deep Links – Personalized based on user data.
Best Practices
- Keep URLs clean and descriptive.
- Ensure all deep links are functional and up-to-date.
- Use analytics to track performance.
