Breadcrumbs refer to a navigational aid on a website that helps users understand their location within the site’s hierarchy. They are usually displayed as a series of clickable links separated by symbols like >
or /
.
- Purpose: To improve user experience (UX) by enabling visitors to retrace their steps and navigate to previous pages.
- Example: Home > Blog > SEO > Website Optimization
- SEO Benefit: Breadcrumbs enhance site structure, improve internal linking, and make it easier for search engines to crawl and display paths in search results.
- Types of Breadcrumbs:
- Hierarchy-based: Show the page’s position in the site structure.
- Attribute-based: Used for e-commerce to show selected product attributes.
- History-based: Tracks the user’s browsing path.