B2C marketing comprises different strategies that work on various techniques and tools to sell products and services directly to customers. It is also somehow a way to increase profit and business too.
B2C marketing targets several buying personas at the same time and creates messages centered on brand value. B2C buyers are often the product or service’s end users. B2B buyers, on the other hand, are typically making a purchase on behalf of a larger company. Rather than a single influencer or decision-maker, B2B personas can incorporate numerous influencers and decision-makers.
