Backlink Profile

The Penguin algorithm of Google assesses, grades, rewards, and penalizes websites based on their backlink profiles. Many business owners and marketers, on the other hand, may be unaware of what makes up their profiles and how to clean them up. Link building is an SEO ranking element. When other websites link to yours, it tells search engines and readers that your information is authoritative and that they trust their visitors to you. A backlink profile is the collection of external hyperlinks you have. The website’s position in the search results, its authority, and the overall quality of the site are all influenced by the website’s content.