Baker Electric

Baker Electric 1024x540

Goals Achieved

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Organic Traffic Growth
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Lead Conversion Increased
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Page Speed Improved By

Project Overview

The Challenge:

  • Baker Electric reached out to PROS to redesign their Drupal corporate platform
  • The site was loading slowly, not mobile-friendly, not SEO friendly, and with outdated design, user interface (UI), and user experience (UI/UX)
  • Baker’s goal was to improve their presence online since they have a brand that has been established for over 80 years

Solutions Delivered:

  • PROS did a lot of research to redesign Baker’s corporate website and to deliver their objectives
  • Our team analyzed their data from Analytics, Search Console, and user behavior platforms to identify and improve the overall site architecture, design, and performance  
  • The new site design has significantly improved:
    • user engagement by 200%
    • Decreased bounce rate by 40%
    • Increased page speed by 60% 
    • Improved conversion by 300%
    • Increased CTR by 70%
  • The site features a new modern look for all departments including:
    • Commercial Solar
    • Renewables
    • Construction
    • EV Charging
    • Education
    • Healthcare 
    • Military
    • Tenant Improvement
    • Services & Special Projects 
  • We also optimized the site for better search engines results
  • PROS also executed marketing automation software for their lead generation process 
  • PROS handles digital marketing, SEO, Content Marketing, and IT 

Technologies & Services

Categories: Design, Development, Digital Marketing

Company Overview

Since 1938, Baker has delivered solar & electrical contracting services throughout California with uncompromising quality, innovation, and integrity. They deliver innovative electrical construction projects, specialty services, and renewable energy solutions across all market sectors. Their experience includes projects in healthcare, education, hospitality/gaming, multifamily housing, solar power, public works, and more.

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