SEO : What Else After Content Marketing

You have created great content for your website and while Google gives the highest priority to the quality content, there are others thing also for giving that extra push to your website. There is a constant struggle to reach the visibility zone in Search Engine Result Pages (SERPs) and you can’t sit on the laurels once you get there as there are hundreds of competitors vying for your place. In this article we are going to discuss some essential points that you need to know to achieve and keep high rankings on SERPs.


Website Load Time: Website load time is one of the more important parameters that Google Search Engine uses for calculating user experience on any website. Check how you can improve the load time and implement the suggestions, you will see marked increase in your crawl rate, indexed pages, and overall search traffic.

Use Press Releases: Press releases are important ways of garnering initial traffic for your website. By releasing quality press releases of your website, you can expect your content visible on lots of locations. There are number of free and performance based PR websites that can help you get a broader coverage on internet.

Inner Page Linking: Search engines are always looking out for relevant content. A website with the right keywords and internal links will be better positioned on search engine results. As more and more content is added to the website, more and more relevant internal links can be created. This makes it easier for Google to index your site, improving your search rankings. Write more content and develop your internal linking structure.

Link to High Authority Sites: Link your content to information/content sites like Boing Boing, CNN, Drudge or Huffington Post. There are also other forms of content sites like DMOZ, Yahoo Directory, and even .edu and .gov sites. Linking your content and referencing content with these sites will get you more organic traffic from Google pages.

Use of Schema tags: These are html tags that webmasters can use to markup their pages in number of ways in order to get recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Many applications, especially search engines, can benefit greatly from direct access to structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.

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