History Timeline Business Strategy of Southwest Airlines

Southwest provided flights for 123.3 million passengers in 2021.

With a market share of 17.5%, Southwest ranks only second to American Airlines.

– The company currently serves more than 100 destinations across the United States, Mexico, Central America, and the Caribbean.

Southwest offers free in-flight entertainment such as live TV, movies, WhatsApp, and image usage. Provide Wi-Fi service at a very low cost.

Southwest emphasizes the customer experience so airlines must hire the right type of people. 

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Southwest Airlines utilizes its unique legacy and mission to support communities all over the world, including harnessing the power of its People and Purpose to put communities at the heart of its success.