What Are Google AdSense Rules?

google adsense

If you’re thinking of earning money from your website, you may be wondering What Are Google AdSense Rules? These rules apply to a wide range of activities, from asking visitors to click on ads to displaying ads only on pages with copyrighted content. Here are some common examples of prohibited activities. Read on to learn more. Also, check whether you violate any of these rules. By breaking them, you’ll be on the road to earning from your website.

AdSense publishers may not ask users to click on their ads

It’s possible to have your Google AdSense publisher account banned if you’re asking your friends and family to click your ads. Some new publishers engage in shady practices, such as joining ad clicking groups. If your ad content is in a language other than English, Google will immediately flag the site as a violation of its program policies. In this case, it’s advisable to contact Google’s AdSense team for assistance.
Another reason not to ask users to click your ads is that it’s not fair to the advertiser. Google pays you for every time someone views your ads. However, it pays you more if someone clicks your ads and visits the website. Therefore, if you’re asking your readers to click your ads, this is not fair. Google’s policy says that if you ask users to click on your ads, you’re causing them to click on your competitors’ ads.
In addition to making money from your website, AdSense monetization is easy and effective – as long as you comply with the rules. However, publishers should keep in mind that there are many common violations of the Google AdSense policies. To prevent violating these rules, it’s crucial to review them regularly. It’s best to get professional help to fix any violations before it’s too late.
Another reason for not asking users to click on your ads is that Google prohibits sites that trick readers into clicking on their ads. While this is perfectly legal and ethical, it may not be the best way to make money with AdSense. Instead, publishers should follow the publisher’s guidelines and create a website that is free of malware, malicious redirects, and phishing. If the content is inappropriate, Google may ban the site.

They may not display ads on pages with copyrighted content

If you have copied a piece of content, you may have a copyrighted content problem. If this happens, Google won’t approve the ads until a court order is issued in your favor. This may take some time, so be patient. NextRoll will review your page within 24 hours, but it may take longer than that. If you’re unsure if your content is copyrighted, check with your lawyer.

They may not display ads on pages with adult content

Google will update its adult content policy on March 29, 2021. New changes will include more nuanced categories, titles, descriptions, and examples. Ads cannot contain adult content, nudity, violence, or vulgar language. In addition, NextRoll won’t serve ads on websites intended for children. These changes will be applied over four weeks, and will not affect ad serving in those countries or formats.
Before running advertisements on a page containing adult content, advertisers must apply to the Adult Advertising Program. Ads with this content may not be distributed through most advertising channels, like Google AdWords, and may only show up in text search ads. Additionally, advertisers must use age targeting to target an audience of 18 years and older and are responsible for any content on their site. This means advertisers should avoid using non-adult-specific keywords unless they can guarantee their ads will be shown on pages containing adult content.

google adsense

They may not display ads on pages receiving traffic from certain sources

Publishers can opt out of placing Google ads on certain pages that receive traffic from certain sources. These pages are not permitted to participate in paid-to-click programs, send unsolicited email messages, or use certain software applications. Publishers can use online advertising only on those pages that meet Google’s Landing Page Quality Guidelines. The publisher can modify the AdSense ad code on his or her pages, but it must not harm advertisers.
Some publishers violate the terms of service. For example, they may not display ads on pages receiving traffic from a certain country. Some publishers also have content on their sites that is not supported by Google’s AdSense program. Such pages may also have illegal content or language. Publishers may opt out of this program by following the guidelines laid out by Google. Those who are not in compliance with Google’s terms should not discuss their earnings or other significant statistics publicly.
Publishers who do not follow Google’s content guidelines may find their AdSense ads blocked. This happens when they place unauthorized ads on copyrighted content. Copyrighted content must have legal permission to be displayed, so if you use this type of content, you should remove it from your pages and not display any ads. If your site contains content you did not write, it is better to remove it than to risk losing your AdSense revenue.
Publishers can try to resolve this issue by using the AdSense Policy Centre. This will give them an idea about why the ads are not showing on these pages. AdSense publishers can also check the Policy Center to see if there are any changes in their ad units. Usually, publishers can solve these problems by adjusting their content and adjusting traffic sources. But if the changes are too drastic, publishers may also want to opt-out of AdSense entirely.

They may not display ads on pages with illegal content

Advertisers must abide by some rules before they can display advertisements on Facebook. Generally, they cannot promote illegal or unsafe products. They also cannot promote content that is misleading, exploitative, or injurious. Advertisers must adhere to the company’s community guidelines. For example, ads can’t promote payday loans, paycheck advance services, body parts for sale, or weapons and explosives. If these content types are displayed on your page, it could lead to a ban.


In conclusion, Google AdSense rules are essential guidelines that publishers must adhere to when participating in the program. These rules govern various aspects, including ad placement, content policies, click fraud prevention, and compliance with Google’s policies. Adhering to these rules ensures a positive and sustainable experience with AdSense, helping publishers monetize their websites while maintaining a fair and safe advertising ecosystem for users and advertisers alike. By understanding and following these rules, publishers can maximize their earning potential and build a long-term partnership with Google AdSense.

Scroll to Top