It is time for companies to rethink their content marketing strategy and invest in SEO as online competition is growing and new websites are being launched constantly.
- Nearly 50% of pages found on the first page of Google use HTTPS encryption. (Searchmetrics)
- By 2020, 50% of all search queries will be voice searches. (ComScore)
- 46% of all searches on Google are for a local business or local service. (SEO Expert Brad)
- Mobile accounts for 58% of all Google searches. (Hitwise)
- Companies who engage in blogging receive 97% more backlinks to their site. (HubSpot)
- 99.58% of featured snippets already rank in positions 1 through 10 on Google. (Ahrefs)
Websites are required to follow Google algorithms, and SEO strategy becomes imperative at this very point.
The knowledge of the latest SEO trends allows you accordingly to update your website. More prospects and customers find you in the search engine results if it is done right.
Below are the top 10 SEO trends which will dominate 2020:
1. Snippets Dominate More Search Clicks
Featured Snippets is the search result that appears above the number #1 organic result. This feature, if used properly, can drive more clicks to your website. What you need to do is provide clear answers to frequently asked questions on your website. Google evaluates and boosts Featured Snippets to the top depending on their quality which Google has a way of determining.
This trend is so effective that 54.68% of clicks from Google result from Featured Snippets, I.e, they drive more than half of search engine clicks. Basically, you can generate more organic traffic even if you’re not ranking at the top number #1 position.
2. Influencers Should Be Leveraged For SEO
The online space is filled with intrusive ads which make customers look for authentic reviews that provide the information they can trust. That is where influencer marketing comes in. People are likely to believe the word of a famous person than an ad.
More and more digital marketers and media companies are investing in influencer marketing. The reach of your content will increase which will drive more traffic to your website if you hire or partner with an influencer.
3. Secure Websites Are A Must
Safety is a trend that seemingly doesn’t have anything to do with SEO, but is significant when it comes to the website user experience. A user will leave a website quickly if it looks fishy and the user does not feel safe.
Enable HTTPS protocol for your site so that a “Not Secure” warning does not appear on your web page. Due to this, high bounce rates could affect the position of that page in the organic search listing.
4. Websites Optimize For Voice Search
Voice searches affect SEO in a big way because instead of searching by plugging words into search engine boxes, people use voice searches in their mobile devices.
These searches can be done on phones, as well as on home voice assistants like Amazon Echo, Samsung Smart TV, Voice Pod, etc. 50% of all internet searches will be done through voice. Therefore you need to create content that adapts to this new trend and stands out in the current search engines.
5. Mobile UX Will Determine Your Rankings
The users of smartphones are increasing worldwide and people look for information using their mobile devices. In 2020, the trend of having mobile web pages of websites is going to be even more popular.
A website without a mobile version will lose most of its users in the future. But having a mobile website is not sufficient. Its interface should be easy to read, attract the attention of people and have the ability to answer the queries.
6. Videos As A Source of Information
Videos on the internet, just like voice searches, are increasingly becoming popular. Studies from Google and other organizations reveal that 6 out of 10 people would watch online videos instead of television, so much so that YouTube has almost replaced the TV.
Optimize your videos for search users so that it reaches more people. Use proper keywords in the description and headline of your video and it will reach the largest number of people.
7. CTR And Dwell Time Will Become Important Ranking Factors
The success of your SEO efforts also depend on click-through rates (CTR) and dwell time because people are now used to faster internet connections and getting information even faster.
The more time spent on a page usually indicates how content a user is in getting what they are looking for. Search engines need to place greater value on dwell time in 2020.
8. High-quality Content Is More Important Than Ever
A crucial element of effective SEO strategies is generating high-quality content. Provide relevant, helpful, well-researched content that is easy to navigate and read for the users to get higher search engine rankings in Google.
Provide answers to the questions that people rush to search engines for. In 2020, the popularity of a website will be increased by only informative and quality content.
9. Users Demand Excellent Digital Experiences
If your web page doesn’t load quickly or has a complex user interface, then having quality content will not matter. Be creative but don’t use words that are unfamiliar to your audience.
Therefore you need to work on your page speed as well as on the user experience. Whether your webpage is in the top positions of a search engine or not will depend a lot on such factors.
10. Artificial Intelligence Is The New Norm
Create unique, personalized experiences for consumers using Artificial intelligence (AI). This technology along with many other SEO techniques for ecommerce websites is used by companies like Google intelligence to provide better search results to its users.
“This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.”