Mobile App Store Optimization (ASO)

Mobile App Store Optimization is the method of optimizing mobile apps on the Apple App Store and Google Play Store search results. This is similar to search engine optimization (SEO) on websites. The visibility of your app to the potential customers in app store search results depends on its higher ranking. As the visibility of your app’s page rises in the app store, it also boosts your traffic.

The process of ASO not only needs a significant comprehension of the targeted customer base but also the knowledge of keywords that your potential customers use in order to search apps alike yours. In every marketing plan, the language of potential customers is an essential factor. When you know about the kind of keywords potential customers are using, you will have a genuine understanding of their language. The objective of ASO is to encourage more traffic to your app’s page in the app store so that a vital step is taken by the searchers i.e. downloading your app.

Key Factors for ASO:

Primary Factors:

  • Title – The keyword that is used in the title should be the one with substantial search traffic. Thus selecting that keyword properly because while trying to incorporate various keywords, frequently altering your title can be damaging. When your app starts to rank higher and earn more reviews, it is by word of mouth that the news of your app will reach to the people.
  • Keywords – Your search rankings can be boosted when you are aware of the appropriate keywords that are used by your target audience frequently. It comes handy while monitoring competitors in order to know how you compare every week.
  • App Logo – The first thing your potential customers see is your icon, so you have to stand out. Make sure your website logo is well designed. It should do more than giving users a sense of what the app is all about.

Secondary Factors:

  • Total Number of Downloads – In ASO, the number of downloads is remarkably significant, though you don’t have total command over them.
  • Ratings and Reviews – This factor is both significant and hard to control, though, there are numerous methods to turn the customers satisfied so that they can positively rate and review.

PROS Mobile Marketing & App Store Optimization Services:

App Store Optimization is necessary when you need to promote your app to the target audience.

Our App Store Optimization & Marketing Services include:

  • We will help you to get numerous organic downloads
  • Our experts have a deep insight of app discovery and therefore, they create effective mobile app marketing strategies for your app to become a financial success.
  • We provide exact keywords and statistics to stay in contact with their relative frequency and weight
  • Move ahead with the competitors research by keywords
  • Design every title, description, meta tags and keywords for maximum efficiency and traffic
  • Create an app icon, screenshots and more

Why Choose PROS for App Store Optimization (ASO)?

  • Our mobile marketing experts will help you to boost traffic to your app’s page in the App store so that your app gets maximum downloads.
  • We have an experienced team of app store optimization experts giving complete ASO range for your app.
  • We use right techniques to get more users for your app.

Mobile App Store Optimization Advantages:

  • Higher Ranking in App Stores: The app owners can improve their ranking in the app store for particular keywords and categories with the help of App Store Optimization.
  • Competition: There are thousands of apps in the app store and in order to stand out and be noticeable, you must do ASO.
  • Increase Retention Rate: Someone who searches for a query in app stores is confronting a certain problem that he wants to resolve. Now, you will be easily capable of holding them if you are equipped to solve their problems.
  • Builds Credibility: ASO allows higher rankings in the search results which in turn creates credibility. For instance, if people look for top 10 apps in Google, it is considered that the results displayed at the top are very appropriate. The same is with apps; it is thought that the ones present at the top of the search list are better than the ones at bottom.
  • Increase in the Number of Downloads: Now that you are displayed among the top apps, you start receiving downloads easily and frequently as your app is visible and is on a good keyword or category.